Wantable.co, a Curated Makeup Company Founded in April, Launches Full Website Today

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Wantable.co is a totally new, personalized makeup experience with on-trend, curated makeup packs personalized for each customer.


We want to be a mix between a discovery tool and a coveted shop for on-trend, quality cosmetic brands.

Wantable.co is ecommerce makeup experience with on-trend, curated boxes that are personalized based on each customers unique style and personality. Wantable.co began as a mobile site, but has launched a desktop version of the well-received mobile site today, September 24th.

Wantable.co began with the goal of personalizing each customer’s shopping experience. Customers start by answering a few style questions to create a style profile. The website then recommends a box with full sized products hand picked by professional makeup artists. The products and brands in each box fit together to create a seasonal look, and even come with quick tips for application. “We want to be a mix between a discovery tool and a coveted shop for on-trend, quality cosmetic brands,” said founder, Jalem Getz.

Wantable.co has been generating buzz through social media and makeup forums across the web, and Getz hopes the company will grow to rival beauty giants while standing out with its unique business model. Prior to Wantable.co, Mr. Getz founded BUYSEASONS, Inc. in 1999, and served as President and CEO until December 2010. BUYSEASONS is the largest retailer and supplier of costumes and party supplies on the Internet. Prior to starting BUYSEASONS, Getz co-founded specialty retail company GMI in 1995. GMI quickly became one of Wisconsin’s fastest growing companies, and the largest seasonal retailer in Milwaukee.

For more information please contact:

Jalem M. Getz
Wantable, Inc

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