A website perceived to be unprofessional, badly organized, or visually unappealing now also conveys unreliable service, poor management, and general 'untrustworthiness' in the marketplace...
Calabasas, CA (PRWEB) September 24, 2012
With mobile and at home internet use at historic levels, the small to midsize business must now have a significant online presence to compete effectively in today’s economic marketplace. Concurrent with the growth of internet usage among consumers, however, is also an increasing level of “market savvy,” or expectations from these consumers for a certain level of quality and sophistication for the website seeking their patronage. In a joint study conducted by researchers from the Department of Management Science and Information Systems at University of Texas, Industrial Engineering and Management at Ben-Gurion University, and the Melbourne Business School in Melbourne, Australia, consumer trust is now critical to the online buying process. A website perceived to be unprofessional, badly organized, or visually unappealing now also conveys unreliable service, poor management, and general “untrustworthiness” in the marketplace, according to the study. High conversions are now directly related to URL navigability, a clear marketing message, and meaningful content throughout a small business website.
Captain Marketing, a Calabasas marketing company, is now offering multiple competitively priced marketing products for the small business to address these issues effectively. “We’re committed to bringing the advantages of a big city ad agency to the small town business website.” says lead Project Manager Joseph Cabello. “With affordable access to sophisticated marketing techniques,” he says, “the small business can now truly go head to head with bigger retailers on the internet playing field,” he adds. These techniques range from a single homepage redesign that can be integrated into an existing website, to even simply a rewritten marketing message that can be dropped into a small company’s current site. This low priced marketing message option consists solely of content that conveys the “elevator pitch” of what a company is, what makes them special, what the consumer needs to do today to get in touch-and why they should bother. It is crafted to make a quick, compelling impression on the consumer, and to develop a concise but professional theme that can later be adapted to other pages throughout a small business website.
Other Captain Marketing design department offerings for the small to midsize business include full website redesigns, creation of one or multiple landing pages (essential for any PPC campaign), blogging and SEO content generation, which can be purchased even by the single paragraph. For a company that faces serious budget constraints, this kind of gradual but systematic approach to website development allows for improvement without huge investment at the outset. “Approaching a website overhaul in this bit-by-bit way also lets the small business owner precisely track his ROI in this area, rather than getting lost in an expensive, total site redesign over which he or she will have little control.” says Mr. Cabello. It is for this reason that Captain Marketing continues to expand its individual website design products across a wide variety of price points, generating many positive reports from satisfied customers.