Appropos Announces that Merrell Footwear has Chosen the Appropos iPad Catalog Platform for the Brand’s Sales Reps Nationwide

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The Appropos Sales Platform brings your business to the iPad.

Merrell, a leader in high-tech outdoor footwear and apparel, brings the power of their brand to the world’s most powerful tablet.

Rockford, Mich. (PRWEB) September 25, 2012

Appropos is proud to announce that Merrell Footwear & Apparel has chosen the Appropos Catalog Platform for Merrell sales reps nationwide. Merrell, a leader in high-tech outdoor footwear and apparel, brings the power of their brand to the world’s most powerful tablet. The Appropos Catalog Platform provides everything the brand needs to create digital catalogs, distribute them to their sales force, and place orders via Apple’s iPad.

Key features of the Appropos Catalog Platform include:

•     Within catalogs experience videos, image pops, animation, and more
•     Access catalogs, videos, and create orders, even when offline
•     Visually customized to match your brand
•     Device lock-out and registration with Appropos HQ keeps your content safe
•     Real-time inventory availability
•     Can be integrated into any B2B or ERP system and already offers integration with SAP

Along with adopting the Appropos platform, Merrell is taking advantage of several of Appropos’ additional services such as 360° photography and catalog creation.

“By adding full 360°photography to Merrell catalogs, their clients will get to view products in high-resolution detail,” says Jeff Tow, V.P. of Design at Appropos. “Apple’s newly added Retina display gives our clients a clear advantage, allowing them to show every angle of their products without bringing them to the meeting.”

The Appropos platform will be fully deployed with the Merrell brand by the 4th quarter of 2012, with over 80 sales reps worldwide.

About Appropos

Appropos is an iOS app development company that specializes in digital sales solutions for enterprise. The company was founded in Grand Rapids, Michigan in 2011 by 7 highly skilled partners with work experience across several industries and companies ranging from healthcare to defense.

To see a walkthrough and to learn more about Appropos Catalog Platform, visit http://www.approposdigital.com or contact their sales department by email at sales(at)approposdigital(dot)com or by calling (616) 439-0277.

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