Selling Beauty Products Requires Specialized Skills Many Beauty Consultants are Not Taught

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The beauty business is unlike any other retail business. The knowledge and skills required for selling beauty products are specific to this industry. Generic selling packages fail to provide Beauty Consultants with the precise selling skills they need to succeed, and so Authentic Training have developed a package just for them.

Selling Beauty Products

Selling Beauty Products

Beauty Consultants love beauty products - wearing, demonstrating and talking about beauty products. What they don't love is actively selling beauty products.

Beauty Consultants are often attracted to selling beauty products because they like cosmetics, or they like aspects of the job that involve working with cosmetics like makeovers and skin consultations. They don’t choose a career in retail; they choose a career in beauty. Their first love is beauty products - talking about beauty products, demonstrating beauty products and wearing beauty products. What they don’t love is actively selling beauty products.

Authentic Training founder Melissa Davies says “Most Beauty Consultants are perfectly fine when clients come to them and enquire about a moisturizer for example. They’ll provide them with a skin consultation and recommend a product right for them. But on a Monday morning, when customers are few and far between, they wait patiently like Wall Flowers behind the counter on the outskirts of the retail floor. They’re not working their database. They’re not planning their sales for the rest of the week. They’re not inviting customers into store, running self-starters or organizing on-counter events. Instead they stand back waiting and waiting for a customer to pick them to talk to”.

Cosmetics Houses provide product knowledge training, but very little sales training. Beauty colleges teach beauty skills, but don’t teach selling skills. The usual sales courses provide a foundation to selling, but don’t teach the specifics to beauty selling like how to - manage a beauty business, run an effective self-starter and call-back system, get customers ‘in the chair’, sell across the range and use effective demonstration techniques – to name but a few.

The amount of knowledge required to run a beauty business is vast and the skills required are quite specific to this area. The Authentic Training team captured these skills and packaged them into one complete retail training guide for Beauty Consultants that is easy to follow and deliver. Managers need to equip their beauty teams with all the competencies for success – product knowledge, beauty skills and selling skills, as the best Beauty Consultants have all three.

Further Information:

Authentic Training specializes in developing innovative retail and sales training packages that small business owners, managers and trainers can deliver themselves. Their vision is to provide a suite of tools that empower retail teams to achieve unprecedented levels of success and professionalism in an era of increased competition.

Receive a free training guide on the secrets of selling beauty products.

Melissa Davies, Company Founder
Authentic Training

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