Achieve3000 Appoints Two Education Industry Veterans to Senior Roles

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James O'Neill and David Samuelson Join the Leader in Differentiated Instruction

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Achieve3000, the pre-eminent name in differentiated online literacy solutions, today announced the addition of two key members to its senior leadership team: James O’Neill, Chief Product Officer; and David Samuelson, Chief Marketing Officer. Both will report to CEO and Co-founder Saki Dodelson.

O’Neill brings more than 16 years of experience in developing and marketing leading educational products and solutions. Prior to joining Achieve3000, he held the positions of Senior Vice President of Product Management and Strategy and Senior Vice President of Portfolio Management and Strategy at Houghton Mifflin Harcourt. In these roles, he was responsible for product management, marketing and market research for pre-K through grade 12 and helped to develop comprehensive and specialized solutions across all curriculum areas. O'Neill also previously held product development and marketing positions at National Geographic School Publishing, McDougal Littell and Pearson Education.

“I couldn’t be more excited to join Achieve3000 at a time when there is so much change happening in our industry,” said O'Neill. “Achieve3000 is ready for these changes with proven solutions that improve student achievement with individualized instruction. It will be amazing to build on their successful results with students and teachers.”

Samuelson joins Achieve3000 from Pearson, where he most recently served as Executive Vice President of Games and Augmented Reality as part of the central digital strategy team for Pearson plc. He has more than 20 years of educational technology development and marketing experience, including 15 years at Pearson serving in a variety of change agent roles such as President of Global Schools, Chief Marketing Officer and Product Strategist for Pearson’s U.S. School division, and Vice President of the Family Education Network. Before joining Pearson, Samuelson was Vice President for product development both at Living Books (a joint venture between Broderbund and Random House) and MECC, maker of The Oregon Trail.

“Achieve3000 is the education industry’s best-kept secret: a truly differentiated digital product line that has been delivering off-the-charts results for kids and schools for more than a decade,” said Samuelson. “I am thrilled to join the Achieve3000 team, and I plan to make sure everyone knows about the benefits of Achieve3000.”

These two new appointments are further proof of Achieve3000’s ongoing commitment to growing and strengthening its senior leadership team.

“We are very excited to welcome Jim and David to our team,” said CEO and Co-founder Dodelson. “They both bring broad industry experience and a shared passion for using innovation to advance education for students of all ages. I look forward to working with them to deliver the next generation of digital instruction.”

About Achieve3000

Achieve3000 is the leader in online differentiated instruction, serving more than one million students across the United States. The company’s web-based literacy solutions are proven to increase reading comprehension and fluency, vocabulary and writing proficiency for students in grades 2-12, and also for adult learners. Based on decades of scientific research, Achieve3000 solutions deliver engaging, nonfiction content that supports core curriculum, Response to Intervention, special education and other instructional models. KidBiz3000® (for grades 2-5), TeenBiz3000® (for grades 6-8), Empower3000™ (for grades 9-12) and Spark3000® (for adult learners) are aligned with Common Core State Standards for English language arts as well as individual state standards. Achieve3000 supports 21st century education initiatives across content areas and is raising student performance across the country. The company is based in Lakewood, N.J. Learn more about Achieve3000 online at or call 888-968-6822.

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Kay Lindenberg
L. Wolfe Communications
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