Armed Forces Bank/Academy Bank Enlists Meers Advertising

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Meers will provide the banks with marketing communications planning, creative services, digital and social media strategy, business intelligence support and channel (media) planning and buying.

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We were impressed by their strategic thinking and innovative approach, as well as the chemistry we felt with the professionals we will be working with at Meers.

Armed Forces Bank/Academy Bank has selected Meers Advertising as its digital marketing and advertising agency. Meers will provide the banks with marketing communications planning, creative services, digital and social media strategy, business intelligence support and channel (media) planning and buying.

Armed Forces Bank and Academy Bank are owned by Dickinson Financial Corporation (DFC), a multi-bank holding company headquartered in Kansas City, Missouri. DFC also owns Armed Forces Bank of California, SunBank and Southern Commerce Bank.

Armed Forces Bank specializes in military banking and has been serving active military, retired military, and civilians since 1907. The bank has customers in all 50 states, in many foreign countries and has a presence inside Exchanges on military installations throughout the U.S. Academy Bank N.A. Colorado and Academy Bank, a division of Armed Forces Bank N.A. in Kansas and Missouri, serves as DFC’s main retail and commercial bank, and has 105 locations in five states, including 95 in-store locations (primarily at Walmart).

“We are truly excited about our new partnership with Meers,” said Charles Freeman, senior vice president, director of marketing of DFC. “During our agency search, we were impressed by their strategic thinking and innovative approach, as well as the chemistry we felt with the professionals we will be working with at Meers. We are confident they will help us effectively communicate the merits of our broad range of financial products and services to current and prospective banking customers.”

“We look forward to building a long-term partnership with Armed Forces Bank and Academy Bank and are thrilled about the opportunity to leverage our services and experience to support their marketing efforts,” said Sam Meers, Meers’ president and CEO. “The Meers’ team is very excited to serve this unique financial institution and its 100+ branches across the country.”

About Meers Advertising:
Founded in 1993, Meers is a national full-service digital marketing and advertising agency headquartered in Kansas City, Missouri. The agency works to advance clients’ businesses by helping them solve marketing challenges through relevant, engaging and compelling communications. Meers works with Armed Forces Bank/Academy Bank, Missouri Gas Energy, Kauffman Center for the Performing Arts, several Blue Cross and Blue Shield plans, and others. For the second consecutive year, Meers was named as the fastest growing Kansas City private company in 2012 by Inc. Magazine’s “Inc. 5000.” In July 2012, Meers was recognized as “Kansas City’s Top Company” by KC Business Magazine. Meers is a member of the 4As. For more information about Meers Advertising, please visit http://www.meers.com.

About Dickinson Financial Corporation/Armed Forces Bank/Academy Bank:
Dickinson Financial Corporation (DFC) meets the financial needs of over 280,000 customers in 17 states in addition to branches on selected military installations across the country. Banks include: Armed Forces Bank (http://www.afbank.com), its main military banking network; and Academy Bank, DFC’s main retail and commercial bank: http://www.academybankco.com (Colorado) and http://www.academybankmw.com (Midwest Division). The military branch network has 62 branch locations in 17 states. Academy Bank has 105 locations in five states, including 95 in-store locations (primarily at Walmart). DFC also owns Armed Forces Bank of California, SunBank and Southern Commerce Bank.

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Sheree Johnson
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