DETROIT, MICHIGAN (PRWEB) September 24, 2012
After the success of online deal sharing sites such as Groupon, many other companies have appeared on the market with similar strategies. The idea is that by offering a deep discount on their products, retailers will be able to attract the attention of customers and gain more business over time. However, up until now there has been very little to differentiate one team buying website from another. Purchase.org aims to change this by pioneering a new strategy that will benefit everyone.
Purchase.org has created a model that is relatively rare in business; rather than one party benefiting at the expense of another, all parties benefit when a purchase is made. Essentially, local businesses offer product deals to customers and through an arrangement with Purchase.org, agree to donate 10% of all purchases made to charity. Although businesses are selling their products at a discount as well as making a donation, it is still highly beneficial in terms of profit. Customers are attracted by the fact that they are making a donation to charity, although not spending extra to do so. Since it is built-in to the cost of the deal, customers essentially experience two positives; supporting a charity while also getting a deal on products that they want to purchase. This encourages them to purchase more and more often from these local businesses. The bottom line: the business gets a new customer, the customer gets a great deal and the charity gets a donation.
One of the other factors that make http://www.purchase.org so appealing to consumers is the fact that on top of saving on products, the customer is offered the choice of which charity he or she would prefer their donation to go to. Currently operating in Metro Detroit, Purchase.org has built relationships with over 40 local charities and is continuing to grow. Additionally, customers can suggest their favorite local charities to Purchase.org who will work to add it to the ever-growing list. With consumers trending toward being increasingly socially conscious, Purchase.org fills a niche in the market that was otherwise untouched.
At the root of the business is founder, Jeremy Burr who wanted to revolutionize the deal buying process to benefit both local businesses and charities while also keeping customers happy. "We are excited to announce the launch of Purchase.org,” says Burr, “It is an exciting new business model that has never been tried before. Purchase.org is more than just another deals site. Every time you make a purchase, we make a donation to a charity of your choice. You pick the charity - we make the donation!” With this mentality, Burr has driven Purchase.org to gain much popularity recently and continues to encourage customers to support the cause by spreading the word.
As a new movement in online deal buying, Purchase.org has gained the majority of its popularity locally in Detroit, Michigan. By connecting local businesses with charities and consumers, Purchase.org has shown that assisting one another can help to boost the economy and drive business while remaining socially conscious. Local Detroit residents or interested businesses can take advantage of deals by visiting http://www.purchase.org/.