Download the app. Create your ads. Get Published in Lürzer's Archive!
(PRWEB UK) 26 September 2012
The great ads seminar
Once one sees a great ad, it’s only natural to wonder:
How the hell did these guys come up with the idea?
It’s a tough question to answer, but Lürzer’s Archive’s last campaign tried to imagine how some of the greatest ads published in the magazine might have been created.
Check out the campaign here: http://luerzersarchive.net
Now, it is time to let some of the great professionals from the ad industry talk about the real stories behind their best campaigns:
Luis Tauffer, CD of BBDO Moscow, and the man behind Lürzer’s Archive’s most recent campaign, will take the participants of the seminar backstage to talk about their greatest ideas: Where did they get the inspiration to create them? How was the idea born? Are there, perhaps, any little anecdotes, curious facts, or funny stories the creative admakers would like to share?
At the end of the seminar, Tauffer will present “The Great Ads Tool,” an app for iPhone and iPad created in partnership with Mind Treat Studios, which will enable delegates to be co-creators of Archive’s new campaign. The best ads created by the users will be published in the magazine.
Those wishing to attend the seminar are advised to download the app in advance of the event:
Download the app. Create your ads. Be published!
Few months ago Lürzer’s Archive launched a campaign called “Great Ads. No one knows how. Everyone knows where.” created by BBDO Moscow, the campaign tried to imagine how some of the greatest ads published on the magazine were created.
More information here: http://www.luerzersarchive.com/content/show/id/476
Now it’s your turn to use your imagination. Lürzer’s Archive and BBDO Moscow are giving every one who is interested a chance to be co-creator of this campaign. Just download the great ads tool, an app for iPhone and iPad that will let you create your own ad that will be part of the campaign. The app is connected to Lürzer’s Archive database, so one will have the possibility to search for the favourite ads and try to imagine how they were created, following the same format of dialogues seen in the campaign. The best ads will be printed on the magazine, and the names of the winners will be added to the credits of this campaign. Don’t miss the chance to be part of the campaign and to be published in Lürzer´s Archive!
1 Click on “create your story”
2 Search for the favoured ad to create your story about
3 Select the job roles (icons) and write the dialogues
4 The app generates an ad in the same layout of the print campaign