8 Ball Respond To Interactive T-Shirt Campaign

The specialist retailers at popular t-shirt firm, 8 Ball, have responded to recent news that large alco-pop manufacturers, WKD, have launched an interactive t-shirt campaign.

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a representative from the company explains how technology is emerging as a driving force in the industry.

(PRWEB UK) 25 September 2012

Forming a partnership with mobile recognition platform Blippar, the creative agency at WKD, BIG Communications have designed a unique interactive t-shirt for students. The firm plans to give away thousands of free t-shirts to students across the country, complete with a 3D shark image that appears to `come alive` when viewed through the Blippar app on the mobile device. The new interactive campaign is to be unveiled in pubs and clubs this October.

The innovative designers at 8 Ball are known for their keen interest in market developments and a representative from the company explains how technology is emerging as a driving force in the industry.

“We’re consistently seeing progress in the area of high tech t shirts, and this new interactive campaign is a really interesting take on the theme.”

8 Ball go on to explain the importance of keeping such campaigns relevant to the consumer base.
“WKD have a notoriously student-based audience and their decision to capitalise on this through the use of mobile and technology, timed for the start of the new academic year, will no doubt put them in good stead for a successful venture. Here at 8 Ball we always strive to provide our customers with what they want, which is why we regularly expand our collections and listen to feedback.“

8 Ball is a leading online retailer of unique t-shirts, delivering thousands of items to UK customers in a huge range of different sizes and designs. From funny t shirts to classic rock logos and quirky shirts inspired by pop culture, the tees on offer from the company appeal to all generations and can be printed to order. Call 01785 330220 for more information today.


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