London (PRWEB) September 26, 2012
Satisfying drivers’ expectations in a smartphone-driven era is no small task for an industry that still counts its production cycles in years rather than months. As the in-car digital display market is likely to grow by $400 million per year between 2013 and 2016, it is no surprise that companies who are yet to solidify their HMI business plan are looking for an essential guide on strategies, market forecasts and government legislation.
To guide automakers and tier ones through this burgeoning market Telematics Update has put together a 180 page report to answer these crucial questions: How can automakers satisfy consumers’ increasing connectivity demands, factor in product lifecycles, time to market, legislation and most importantly make money?
Derek Kune, Vice President of Sales and Marketing can attest to the HMI’s importance to the connected car. QNX has championed the digital HMI option, replacing traditional dashboard, interfaces with graphics based on OpenGL ES, HTML5 and other technologies. He explains why: “Because it helps our automotive customers achieve greater ROI and deliver features that truly engage consumers. For instance, with a digital instrument cluster, you can deploy the same hardware across multiple vehicle lines; only the HMI needs to change.
As part of the detailed research process QNX were interviewed along with other thought-leaders such as Delphi, GM, Ford, Garmin, Honda, Microsoft, Panasonic, TomTom, Toyota and Volvo to give automakers and tier one companies a comprehensive understanding of the HMI market.
The report brochure can be downloaded for free via the website and it provides a full contents, methodology, list of figures and topic outline. The brochure can be found here: http://www.telematicsupdate.com/human-machine-interface-report/
To substantiate the findings in this in-depth report, Telematics Update has included case studies from thought-leaders in the HMI space. These include: Apple, Cell Control, BMW, Ford, Audi, Lexus, Chrysler, OnStar and Volvo.
There is a $500 USD discount available on the report until Friday September 28th. The full report is now available to purchase via the website: https://secure.telematicsupdate.com/human-machine-interface-report/purchase.php
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About Telematics Update: Telematics Update is the reference point for automotive telematics, mobile and web industries and a cornerstone for communications within the industry. We aim to provide you with industry focused news, events, reports, updates and information. Working with you, Telematics Update aims to be the hub of the automotive, mobile & web community enabling dialogue throughout the industry and driving telematics forward. We want you involved - it's your industry after all - please get in touch if you think we can do even more.