CoreBrand Announces Major Client Base Expansion in 2012

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Leading branding firm wins 11 new clients from a diverse range of industries; expands existing contracts with 42 percent of client base.

CoreBrand, a leading full service brand consultancy that works closely with corporations to understand, build, express and measure their brands, announced today a significant client base expansion achieved in the first eight months in 2012. This expansion was driven by a record number of 11 new business victories across a broad range of industries in both its New York City and Los Angeles offices, as well as contract expansions with 42 percent of its current client base.

“The CoreBrand team is honored and excited to have been selected as the branding firm of choice by our 11 new clients. We look forward to providing them with our unique insights, innovative strategies and practical branding solutions to help grow their businesses and drive positive results,” commented Ellen Sluder, Director of Business Development at CoreBrand. “These new wins demonstrate our diverse industry experience and highlight CoreBrand’s proven expertise in brand valuation, research, strategy, creative and the highest levels of client service.”

CoreBrand’s newest clients include several Fortune 500 companies and represent the consumer goods, financial services, transportation, pharmaceutical, education, and technology industries. These projects will cover a variety of branding services that range from brand valuation, measurement, and strategy to visual identity development and ongoing brand management.

In addition to the new business wins and existing client contract expansions, CoreBrand is reporting that more than 25 percent of its current clients have maintained their partnerships with the firm for five or more years, with several of these relationships having lasted almost two decades.

“Corporate branding is not just a one-time endeavor,” added Russ Napolitano, Chief Operating Officer at CoreBrand. “When managed properly, a company’s brand is one of its most valuable business assets that can be used to drive growth in any stage of the corporate lifecycle. At CoreBrand, we truly value the partnerships we have built over the years with our clients. When these companies continue to look to us for branding services, it is the greatest compliment as it demonstrates their trust in our ability to understand their unique needs and build customized, creative solutions that generate the desired results.”

About CoreBrand
CoreBrand, an independent branding firm based out of New York City and Los Angeles, specializes in practical and applicable brand research, strategy, identity and management for global companies of all sizes and in all sectors. As the creator of the Corporate Branding Index®, a 20 year old index that provides continuous benchmarking data, insights and corporate brand valuation for over 1,000 companies, across 54 industries, CoreBrand is the only firm that links brand identity to financial performance through data and analysis. With a focus on using brand as a business asset to improve corporate value, CoreBrand creates the measurable difference. To learn more about CoreBrand, please visit


For more information or to schedule an interview with a CoreBrand representative, please contact Katherine Herring of Levick Strategic Communications at 202-973-1315 or kherring(at)levick(dot)com

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