“Quite simply, we wouldn’t be where we are today without 3Pillar Global,” said Michael Gatzke, Grab Media’s Vice President, Network
Fairfax, VA (PRWEB) September 25, 2012
3Pillar Global, a product development partner that accelerates revenue growth by rapidly bringing innovative software solutions to market, today announced its strategic role supporting the fulfillment of Grab Media’s vision for a groundbreaking video content service that connects premium video from a wide collection of professional sources and brand-name advertisers to website publishers and their target audiences.
Grab Media’s ecosystem brings together video producers, publishers, and advertisers:
- Producers license their high-quality, professionally-developed video content to Grab Media.
- Publishers receive syndication rights from Grab Media to incorporate videos into their websites, enhancing the value of the content for their audiences.
- Advertisers can reach their target demographics by integrating their message with directly-relevant streaming videos viewed by highly-engaged consumers.
Grab Media’s catalog of nearly 1 million individually-licensed titles is accessed by thousands of sites, resulting in over 20 million unique views and over 200 million streams per month.
“Quite simply, we wouldn’t be where we are today without 3Pillar Global,” said Michael Gatzke, Grab Media’s Vice President, Network. “They’ve done more than augment our small, talented team and accelerate our time to market, both of which are important. They’ve helped us build our organization, and that’s the critical difference. 3Pillar is part of our core value proposition, and they will continue to be going forward.”
3Pillar’s partnership with Grab Media began in 2011 with a pair of product development efforts:
- Enhancing the functionality, performance, and user experience of the Grab Media website to reflect the company’s evolving business model and make it easy for websites to publish video from the catalog.
- Creating a keyword targeting application, Grab Video Keywords, that currently allows the firm’s sales personnel to work with advertisers to match their messaging to video content that includes keywords that resonate with their target audiences.
Over the past year, the 3Pillar/Grab Media relationship has evolved from tactical to strategic, and has leveraged resources from 3Pillar’s Romanian and Argentine operations. While initial tasking was executed in a more traditional, segregated/outsourced model, 3Pillar personnel now are wholly-integrated within the Grab Media organization on a sustained basis, delivering product design, management, and engineering expertise on Grab Media’s highest-profile, business-critical initiatives.
“The ubiquity of mobile and upgraded global communications networks have made video the gold standard in the currency of the highly-engaged consumer,” said 3Pillar Global CEO David DeWolf. “Grab Media’s ecosystem provides the platform for mining an enormous opportunity. Our objective is to team with them to develop and deploy the next-generation products that drive ecosystem growth and establish Grab Media as the premier name in video.”
About Grab Media
Grab Media is a media company that licenses and widely distributes brand-name, short-form videos across the web. It connects premium video content from a wide collection of professional sources and brand-name advertisers to ideal viewers. Marketers rely on Grab Media to position their message in front of large-scale, engaged audiences, so they can focus on brand promotion. Grab Networks Holdings, Inc., formerly Anystream Inc., was founded in 2008 and is privately held. The company has offices in Northern Virginia (outside Washington, DC) and New York City. To learn more, visit us at http://www.grab-media.com.
About 3Pillar Global
3Pillar Global builds software that enables enterprises to turn data into value. We do this through our disciplined approach to innovation and our deep expertise at the intersection of disruptive trends such as mobile, cloud, and big data. Through a collaborative and fully integrated experience, 3Pillar navigates clients through technology challenges. Clients engage with expert teams that build reliable, award-winning products for content rich industries such as media, information services, education, and healthcare.