(PRWEB) September 26, 2012
In a recent study conducted by professor Rich Gordon it was found that small businesses are generating up to half of their website traffic from social media. Samuel Junghenn founder of Social Media Company Think Big Online says this isn’t unusual and should actually be expected.
“Small businesses rely more on a local eco-system to survive, social media just amplifies and connects that local eco-system making it more effective in driving traffic.” Said Samuel Junghenn of Think Big Online.
In the study it was found that small businesses are getting 48.1% of their website traffic from Facebook. Compare this to large corporations which on average are getting 14.5%, Facebook is a major lead generator for small businesses.
When looking at social as a whole, Social Media sites account for 51.7% of all traffic to small business sites and only 18% for large corporations. This is the strongest indication yet that small business is benefiting from social media.
“I’ve been saying for years now that social media is a great way for small businesses to drive new business and traffic. It just makes sense, people are more likely to talk about the great lunch they had at the local café then the burger they had at McDonalds.” Said Samuel.
It was found through the study that small businesses, which shared local content and links to other online profiles within the local community, benefitted the most. By sharing links to other local social profiles the business becomes the central pathway for movement through the local online community.
If you’d like to discover how you can become a central hub for your local online community then contact Samuel Junghenn here: http://www.thinkbigonline.com/social-media-marketing/