The Winsper team has been in-sourced as executive leaders because they have the depth and experience in transforming organizations.
Boston, MA (PRWEB) September 26, 2012
Winsper announced today that it has been retained by Spencer Trask & Co, a venture capital firm headquartered in Old Greenwich, CT, to provide in-sourced executive leadership on a variety of key business and brand initiatives.
Winsper is currently responsible for a variety of efforts including brand management, customer relationship management (CRM), marketing automation stand-up, and sales and marketing alignment.
Spencer Trask’s Chairman, Kevin Kimberlin, states, “The Winsper team has been in-sourced as executive leaders because they have the depth and experience in transforming organizations. We are tapping into critical leadership services, including customer engagement; CRM and marketing operations; integrated campaign strategy; brand positioning and messaging; and demand generation. Their staff, now in-sourced at Spencer Trask & Co., is leading across key areas of the company to help us realize our growth potential as well as execute more efficiently.”
Jeff Winsper, President and Founder of Winsper, said, “We are seeing a growing trend in companies of all sizes, both F1000 to medium-sized organizations, as they are reevaluating the value of marketing’s contribution to the business. Winsper’s consultants are in-sourced to help transform the organization both from a leadership role, as well as establish best practices across branding, process, demand generation, CRM, customer engagement, and marketing ROI analytics. As in-sourced executives, we assume responsibility of staff, budget and accountability. At Spencer Trask & Co., we are applying our proven methodologies, best practices and tools to help them achieve their business strategy.”
Other recent C-level in-sourced assignments include Global CMO for Pitney Bowes Software; and for a $2B global software company providing in-sourced functions such as Global Marketing Shared Services, Global Brand Manager, and Marketing Operations and Analytics.
Winsper is an independent business and marketing firm headquartered in Boston, MA. Winsper devises new ways for its clients to build their brand value over time and sales overnight by providing solutions such as Enterprise Marketing ROI, Insourced Business Leadership, Innovation Strategy, and Customer Engagement. Winsper represents both emerging and established companies in a variety of industries including finance, retail, and technology. Client experience includes IBM, STIHL USA, SAP Americas, Teradata Corporation, Inglesina, Museum of Fine Arts, Boston, Brevard Brewery, Moonrock Paper, American DG Energy, Hypertherm, and Toffler Associates. Winsper is part of Worldwide Partners, representing 90 agencies with 137 offices in 54 countries with over $3.9 billion in capitalized billings.