Berwyn, PA (PRWEB) September 25, 2012
Planalytics, Inc. announced today that Dow Coating Materials, a business unit of The Dow Chemical Company, has subscribed to its Business Weather Intelligence® Platform. Dow Coating Materials is utilizing Planalytics’ Consumer Insights℠ service to analyze and manage the impact of weather on paint and protective coatings.
Dow Coating Materials is the world’s leading supplier of architectural binders and additives. The sales of these products have a strong and direct correlation to the weather. Recognizing this correlation, Dow Coating Materials has chosen to partner with Planalytics for a proactive approach to manufacture the right product volumes to meet their customers’ demands.
“The thing that sets Planalytics apart from other weather companies is their ability to quantify the impact of weather on our products,” said Margaret McCarvill, Director of Global Supply Chain at Dow Coating Materials. “There are lots of weather data providers, but Planalytics turns that raw weather data into actionable intelligence that our business can use to make key decisions,” continued McCarvill.
Planalytics weather-driven demand insights guide businesses in projecting periods of favorability and risk for certain regions and time periods. By anticipating the right weather at the right time, companies are able to improve their forecast accuracy; thereby making sure their products are in the correct location when demand is at its peak. Companies use Business Weather Intelligence for improving pre-season buying, inventory decisions, marketing/promotions and quantifying sales results.
About Dow Coating Materials
Dow Coating Materials, a global business unit of The Dow Chemical Company, is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the experts’ expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business. For more information please visit http://www.dow.com/coating.
About Planalytics, Inc.
Planalytics, Inc. is the singular global source of Business Weather Intelligence – the actionable information companies need to understand and optimize the impact of weather on their business. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit http://www.planalytics.com.