Allurez to Expand Inventory and Increase Affordability of Engagement Rings

Allurez Jewelers is set to release a new line of engagement rings at lower price points in order to attract a larger audience.

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Design Your Own Engagement Ring

Design Your Own Engagement Ring

Allurez already discounts their diamond engagement rings and diamond wedding bands, but customers receive further savings when the two are purchased as part of a bridal set.

New York, NY (PRWEB) September 25, 2012

For any couple, diamonds can be a significant investment. This is true regardless of the price point at which they are willing to purchase the stone. But customers are inevitably more willing to select from an inventory if it is not only diverse enough to satisfy their budget, but if it is diverse enough to satisfy their taste.

Quality and affordability has been part of the mission of a New York based diamond designer and retailer named Allurez. The site is currently releasing newer diamond engagement rings on a daily basis. According to a company spokesperson, "Allurez already discounts their diamond engagement rings and diamond wedding bands, but customers receive further savings when the two are purchased as part of a bridal set."

Allurez's "Design Your Own Engagement Ring" section also allows consumers to set diamonds, colored diamonds or colored gemstones into their favorite ring settings. This gives customers both versatility in style and price. Gemstones, for example, can have more personal meaning to a buyer while costing several hundreds less than a diamond or colored diamond engagement ring.

The same spokesperson reported that Allurez's jewelry sales are good for the economy. In a tough economy, consumers are cautious about making any type of investment. Yet many of the site's customers are often pleased to know that Allurez sells fine jewelry items, such as diamond rings, that were made in the USA.

"Allurez wants to create a unique shopping experience for every customer that logs on to their site. This is why they find ways to match their customer's budgetary needs while satisfying their taste in jewelry." The site even offers a personal shopper assistant to help customers select the jewelry they want.

Allurez.com is currently expanding at a double digit percentage. The site releases several new products a day in the engagement rings category alone. The online jewelry retailer's mission has been to provide customers with high-end jewelry at affordable prices. For more information visit http://www.Allurez.com.


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