**MEDIA ALERT** Avectra Executive Featured on Panel Discussion at AFG Chicago

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Panel to Focus on Fundraising Best Practices

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Avectra, a developer of web-based Social Constituent Relationship Management(CRM) solutions for fundraisers, not-for-profits and associations, today announced that Sterling Raphael, president of AvectraLabs, a division of Avectra, will participate in a panel discussion on leveraging social media to increase association fundraising efforts at the Association Foundation Group in Chicago (AFG Chicago) educational program on September 27, 2012.

The conference, Leveraging Social Media to Increase Our Association Fundraising, is geared toward association executives and will allow attendees to learn more about various social media tools available and how they can be used to help nonprofit fundraising efforts. The panel will feature Raphael as well as Natalie M. Zundel, manager, Major Gifts, American Society of Civil Engineers Foundation, and Dana A. Camacho, senior manager of development, American Academy of Periodontology Foundation.

Specific topics panelists will discuss include:

  •     How an association foundation can benefit from broader social-media outreach and how to choose the best networks for its audience
  •     Current best practices to better position the organization for greater success
  •     How to further build a culture of social media for the association foundation
  •     How to define a unique voice for the Association Foundation social media campaign, yet work within the larger Association framework to improve effectiveness
  •     How to connect with a supportive network of association fundraising professionals.

The panel discussion will take place at Barnes & Thornburg LLP, One North Wacker Drive, Suite 400, Chicago, IL, between noon and 1:30 p.m. on September 27. This program is part of AFG Chicago’s quarterly educational programs held throughout the metropolitan Chicago area.

To learn more or register for this event, click here.

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Constituent Relationship Management system (CRM) – whether our customers serve constituents by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of constituent success with its ability to provide world-class constituent management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.
For more information on Avectra’s fundraising and donor management solutions, please visit http://success.avectra.com/fundraisingpressrelease.html, or call 800.858.8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
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