The Hottest Event in Local Marketing, Street Fight Summit, Returns to New York City on Oct. 30-31, 2012

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Speakers include leading minds in hyperlocal from Foursquare, AOL’s Patch, Pandora, Yext, Constant Contact, PayPal, Zaarly, Buddy Media, DataSphere and more.

Street Fight Summit 2012

Street Fight (, the leading source of information on hyperlocal media and marketing, will host its second annual flagship Street Fight Summit 2012 ( on October 30-31 at 82Mercer in SoHo, former home of the Rock and Roll Hall of Fame Annex. The event will bring together 350-400 attendees in hyperlocal startups focused on publishing, mobile commerce, daily deals, loyalty, mobile advertising, location-based services and more; as well as national retailers and local businesses keen on further leveraging their local marketing strategies. Tickets are available for $599 through Oct. 9, when they increase to $799.

“Every fall in New York City, Street Fight brings together the hyperlocal ecosystem of sellers and buyers to learn from one another and maximize the potential of this exciting new marketing channel,” said Laura Rich, CEO of Street Fight. “We hear constantly about new client relationships that are formed as a result of our events, and we look forward to providing continued learning and networking opportunities.”

Street Fight will also unveil a first of its kind report on the “local consumer,” a new archetype borne of the same technologies and media and purchase habits that have put hyperlocal marketing on track for $100 billion in spend by 2020, according to McKinsey Global Institute. The report will provide a blueprint for marketers and hyperlocal startups to understand and reach this new consumer. Featuring extensive original data from a national survey of U.S. consumers, the research is being conducted in conjunction with Dr. Phil Hendrix, founder and director of immr; it will retail for $599.

Street Fight Summit 2012 will feature panels, presentations and keynotes on “the next generation of hyperlocal,” covering topics such as monetizing hyperlocal ad impressions; hyperlocal targeting for mobile apps; the future of local information infrastructure; automation in hyperlocal publishing; leveraging commerce and loyalty platforms; how brands are profiting from hyperlocal targeting; and more. Sponsors include Closely (, eLocalListing (, YP (, UBL ( and Blank Slate (

Confirmed participants include:

  •     Jim Brady, Editor-in-Chief, Digital First Media
  • Steven Rosenblatt, Chief Revenue Officer, Foursquare
  • Tim Reis, Head of Mobile & Social Solutions, Google
  • Bart Brouwers, Editor-in-Chief, Dichtbij
  • Jim Moran, Co-founder, Yipit
  • Warren Webster, President, Patch
  • Jeff Jarvis, Author/Blogger, BuzzMachine
  • Gail Goodman, CEO, Constant Contact
  • Howard Lerman, CEO, Yext
  • Aaron Rudenstine, Co-founder, CityMaps
  • Tom Stites, President, Banyan Project
  • Leela de Kretser, Publisher, DNA Info
  • Cameron Clayton, EVP Digital, The Weather Channel
  • Walt Doyle, General Manager, PayPal Media Network
  • Mack McKelvey, SVP-Marketing, Millennial Media
  • Bo Fishback, CEO, Zaarly
  • Brian Addison, President, EveryBlock
  • Jeff Ragovin, Chief Strategy Officer, Buddy Media
  • Tim Judd, CEO, eLocal Listing
  • Sharon Knitter, Senior Director of Mobile,
  • Zohar Yardeni, CEO, Daily Voice
  • Johnny Lee, Director, Atwood Capital Partners
  • Tyler Bell, Director of Product, Factual
  • Perry Evans, CEO, Closely
  • Bastian Lehmann, CEO, Postmates
  • John Hilton, VP-Channel Sales, Pandora
  • Jonathan Zabusky, CEO, Seamless
  • Gary Cowan, SVP-Product & Marketing, DataSphere
  • Anna Bager, VP & GM, IAB Mobile Center
  • Emily Harris, Editorial Director, Journalism Accelerator
  • Craig Silverman, Editor, Regret the Error
  • Jeff Bercovici, Staff Writer, Forbes
  • Michael Boland, Senior Analyst, BIA/Kelsey

Please visit the Street Fight Summit 2012 web page ( for details on speakers and to buy tickets.

About Street Fight
Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology founded in April 2011 by journalists Laura Rich and David Hirschman.

The Street Fight website publishes news, commentary, case studies, and how-to articles to help the hyperlocal ecosystem achieve sustainable business models. Street Fight Insights conducts research and analysis on industry trends within hyperlocal marketing. And Street Fight Events operates proprietary and custom events for all aspects of hyperlocal business, and includes the flagship Street Fight Summit, held in New York City every fall.

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