SVForum Cloud Day 2012 Experts Peek behind the Great Cloud Opportunity

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Industry Leaders Explore Drivers of Explosive Wide-Scale Cloud Adoption at SVForum's Cloud Day in Silicon Valley Thursday, September 27.

At SVForum's Cloud Day, we're going to discuss new ways to use the Cloud that had never been thought possible before.

SVForum (, the leading non-profit organization for technologists and entrepreneurs in Silicon Valley, today announced the full line-up of speakers for SVForum Cloud Day,, to be held Thursday, September 27, 2012 at Microsoft’s Mountain View Campus. Sponsors include Accenture, IBM, Microsoft BizSpark and SAP.

SVForum’s Cloud Day brings together many of the cloud industry’s major players for brainstorming and information sharing through presentations by industry thought leaders and conversations with senior-level representatives from major players in the cloud ecosystem. Networking sessions will allow participants to meet and exchange ideas that may help to drive the future of the industry.

“A key part of our charter is to provide opportunities for technologists and executives to explore the potential and implications of new technologies.” said Chris Gill, President and CEO of SVForum. “Partnering with such respected industry experts and partners has positioned SVForum’s Cloud Day to be a significant gathering of cloud ecosystem visionaries and experts ready to help the Cloud continue to realize it promise and potential.”

“There are applications running in the cloud today that are bigger than all of the clouds racked together back in 2008, said Dave Nielsen, Co-chair, Cloud SIG, Founder, CloudCamp. “At Cloud Day, we're going to discuss new ways to use the Cloud that had never been thought possible before.”

Why SVForum Cloud Day?
While not a new concept, cloud computing has finally emerged from relative obscurity to become a mainstream concept over the past several years. Widespread adoption is no longer in question, any credible software company necessarily offers its solutions “on demand”, and “X-as-a-service” has expanded from software to platforms and infrastructure. Yet despite these successes, many questions remain. How is cloud poised to continue its evolution? What factors are slowing advancement, and which pose the greatest risks and challenges? Which new technologies and architecture strategies can surmount obstacles, create new capabilities and enable potentially powerful business models? What role do M&A and venture financing play in driving the pace and depth of change across the sector?

SVForum Cloud Day brings together industry experts from around the world to discuss and answer these questions. To register: Tweet with us! #SVFCloud @SVForum.

The Program

7:30 am     Registration/ContinentalBreakfast & Networking
8:30am    Welcome and Introductions
8:45am    State of the Cloud: Adoption, Investment, Deployment
James Staten, Vice President, Principal Analyst, Forrester Research, Inc.    
9:15am    We Aren't There Yet: Barriers to Cloud Success
Rob Craft, Microsoft            
10:30am     Real-world Adoption: The AWS Perspective
Simone Brunozzi, Amazon, Michael Crandell, RightScale, George Reese, enStratus    
11:15am     Open Data, Open PaaS, Open Cloud
Dr. Amr Awadallah, Cloudera, Kyle MacDonald, Canonical, Issac Roth, Red Hat, James Watters, VMware, Moderated by: Dave Nielsen, CloudCamp                 
1:00pm     Cloud Smackdown 1: Dynamics of Platforms and Hybrid Clouds
Chris Kemp, Nebula, Marten Mickos, Eucalyptus Systems, Peder Ulander, Citrix, Moderated by: Bernard Golden, enStratus    
1:45pm    Advanced Topics: What You May Not Know About the Cloud (or Apps you didn't think were possible yet)
Frank Vella, COO, Virtustream, Dima Rekesh, IBM, Guido Schroeder, Splunk, Dr. Michael Zeller, Zementis Moderated by: Rachel Chalmers, 451 Research            
2:45pm     Cloud Smackdown 2: Big Data/ Analytics - Raison d'etre for the Cloud?
Michael Driscoll, Metamarkets, Damien Katz, Couchbase, Chase McMichael, Infinigraph,
David Sonnenschein, SAP, Moderated by: John Akred, Accenture Technology Labs    
3:30pm     Making Rain: Funding and M&A Transaction Outlook for the Cloud
Mike Abbott, Kleiner Perkins Caufield & Byers, Jeff Hinck, Icon Venture Partners
Lars Leckie, Hummer Winblad Venture Partners, Julia Reigel, Wilson Sonsini Goodrich & Rosati, Moderated by: John Mack, Accenture    
4:15pm     Closing, Wine Reception sponsored by Accenture    

About SVForum
Established in 1983, SVForum is a leading Silicon Valley not-for-profit organization. SVForum provides an unbiased source of information and insight to the technology community. SVForum engages the community by creating connections and community, providing education and access to resource and linking the global business community to Silicon Valley. SVForum provides the latest insights on emerging technology trends and best business practices through events, specialized services and resources. SVForum reaches 15,000 technology professionals annually through more than 20 events each month. SVForum partners include global leaders Accenture, Citrix, Deloitte, IBM, Microsoft, Nokia and SAP, as well as leading venture capital firms, service providers and the Sobrato Foundation.

For further information, visit the SVForum website at

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Media Contact:
Global Media Strategy Communications
Jeff Lettes, (408) 406-1161
Jlettes (at) globalmediastrategy (dot) com


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