DeVita Natural Skin Care Introduces 100% Vegan and Paraben Free, Face Primer and Corrector, DeVita Prime CorrectiveTM

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Natural Skin Care Company Launches Face Primer and Corrector, DeVita Prime CorrectiveTM

DeVita Natural Skin Care is excited to introduce DeVita Prime CorrectiveTM to its line of 100% paraben free, PETA Certified, vegan-vegetarian mineral cosmetics color line – absolute minerals™. A clear, light and non-greasy matte gel, DeVita Prime Corrective sits on top of the skin to create a perfect pallet for make-up application, while enhancing skins luminosity, balancing uneven skin tone and helping to minimize the appearance of wrinkles and pores. By incorporating DeVita’s exclusive technologically advanced violet Diamond Core Powder Complex, DeVita’s Prime Corrective refracts light and creates a luminous, balanced effect, unlike other correctors on the market that absorb light and use colored opaque pigments that leave a dull, mask-like appearance. In addition, the primer/corrector effectively helps foundation to glide onto skin smoothly and stay looking fresh all day long without smudging or wearing off.

“DeVita Prime Corrective is ideal for busy women on the go who need their makeup to last all day long, but who don’t want to compromise on the ingredients that are in their cosmetic products”, explains Cherylanne DeVita, Ph.D., President and CEO of DeVita Natural Skin Care. “Prime Corrective is an easy step to add to your beauty routine in the morning that will help give you a flawless even-toned complexion all day long. It even offers a barrier to help makeup from settling into wrinkle creases.”

DeVita’s Prime Corrective formulation truly harnesses the best of nature and safe science using a soothing coconut vegetal blend base, enriched with vitamin E, lavender extract and milk thistle, combined with exclusive DCP complex and large molecule silicones that sit safely on top of the skin providing incredible slip and emollient properties. DeVita Prime Corrective is available for $27.95 at or at your local natural health food store.

Media interested in a sample of DeVita Prime CorrectiveTM or to coordinate an interview with Cherylanne DeVita, please contact Lauren Verini at lauren(at)adinfinitumny(dot)com or (212) 693-2150 x311. For more information please visit

About DeVita Natural Skin Care
DeVita Natural Skin Care is the fastest growing all-natural, 100% paraben free, PETA Certified, vegan cosmeceutical skin care line in the country. Cherylanne DeVita, Ph.D., the president and CEO of DeVita Natural Skin Care, started the company in 2000 out of her desire for affordable, natural and effective skin care products that she could use on her own sensitive skin. Today, DeVita Natural Skin Care has over 100 different DeVita Natural Skin Care products, absolute minerals™, a complete line of revolutionary aloe-infused mineral make-up, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Natural Skin Care and Color Cosmetics are available online and in natural foods stores throughout United States, Canada and in over 10 different countries. For more information, please visit and

In addition to her role as President and CEO of DeVita Natural Skin Care, Cherylanne also currently serves on the Executive Board of Alice Cooper’s Solid Rock Foundation, a nonprofit organization dedicated to enriching the lives of teens through performing arts.

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Lauren Verini
(212) 693-2150
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