Every pizza place thinks they are a caterer, but I don’t want to be a caterer – I want to be a catering brand.
Chicago, IL (PRWEB) September 25, 2012
MonkeyMedia Software, a provider of turnkey catering strategies, education, and training solutions for multi-unit restaurant operators, has announced that Rosati’s Pizza will deploy MonkeyCatering™ and MonkeyOnlineOrdering™ to enable end-to-end visibility and control over the company’s catering business. Rosati’s is one of the most respected family-run restaurant chains in America, serving authentic Chicago-style pizza and Italian cuisine.
To support its growing catering business while ensuring excellent customer service, Rosati’s needed a dedicated solution that would give more visibility into its catering operations and help its locations carefully and efficiently manage each step of the process. Rosati’s has been catering since 1964; however, the company does not have a dedicated catering system in place for its company- and franchised-owned locations.
“I envision MonkeyMedia Software creating a Rosati’s Catering Brand for us, as they have the expertise and structure to take our business to the next level,” said Rosati’s President Marla Topliff. “Every pizza place thinks they are a caterer, but I don’t want to be a caterer – I want to be a catering brand.”
With nearly 70,000 pizza restaurants in America, competition is high when it comes to capturing the consumer dollar. Through the implementation of a strategically organized catering program, restaurant locations can add $1,000 to their daily sales.
“If you look at market segments in the restaurant industry, pizza is positioned to OWN the restaurant catering space. Pizza operators uniquely understand the subtleties and dynamics of off-premise distribution because technically, pizzerias have been in the catering business long before it was called catering,” said MonkeyMedia Software CEO Erle Dardick.
Catering orders made through MonkeyOnlineOrdering™ will directly integrate with Rosati’s MonkeyCatering™ solution, giving the restaurant a powerful, back-end system that can easily execute all catering operations. Using existing IT assets to integrate data, MonkeyCatering™ empowers each unit with valuable insight into business intelligence, including up-to-date sales figures, customer ordering behaviour, promotional performance and other important data.
MonkeyCatering™ and MonkeyOnlineOrdering™ also will provide Rosati’s catering teams with:
- Comprehensive order and account management
- End-to-end production and delivery management
- Accounting integration
- Integrated sales and marketing tools to help drive additional catering sales
About Rosati's Pizza
Rosati’s Pizza has been a Chicago landmark for close to 50 years. As one of the last surviving family run restaurant chains in America today, Rosati's takes great pride in its rich history and continues to serve only authentic Chicago style pizza and Italian cuisine made from original family recipes handed down for five generations. Franchising started in 1964 when eleven Rosati's brothers and sisters opened the first carry-out/delivery store together in Mt. Prospect, IL and a tradition of new beginnings was born.
About MonkeyMedia Software
MonkeyMedia Software has developed The Get Catering and Grow Sales!™ System consisting of strategy, education and software services specifically designed to drive catering sales in the multi-unit restaurant environment. Working closely with each customer’s executive team, MonkeyMedia Software implements catering strategies, provides education for team members, and leverages MonkeyCatering™, its technology solution.
At MonkeyMedia Software, we have a culture of working for our higher purpose, while growing our business responsibly. Part of that purpose is to make a difference in a complex world, and what better vehicle to use than our growing venture. We believe strongly in the power of community and the human spirit and through the sale of “Get Catering and Grow Sales!™”, MonkeyMedia Software is proud to support Share Our Strength® in its goal to end childhood hunger by 2015.