Calabasas, CA (PRWEB) September 25, 2012
According to a 2012 research study commissioned by Hubspot, a marketing software company, 77% of B2C companies had acquired a customer through a presence on Facebook. By comparison, 65% of B2B companies reported gaining a new customer through LinkedIn. As this recent Hubspot study indicates, social marketing is becoming a cornerstone of any successful campaign to build inbound website traffic and increase conversions. In response to this trend, Captain Marketing, a multi media marketing company based in Calabasas, California, has recently introduced extensive new Social Media programs aimed at small to midsize businesses which are looking for strategic, cost effective ways to utilize SMO.
For David Mohajer-Rahbari, director of the social marketing department at Captain Marketing, these programs will make a huge difference in ROI for their small to mid-size business clients. “The reality is, an SMO program for a small business can usually be far more effective on a venue like Facebook or Linkedin than a campaign for a Fortune 500 company might be,“ says David. “Small businesses-and strategic small business SMO campaigns-can be far more responsive to the marketplace and mood on a social media platform than a larger company can,” he adds. While large businesses may require significant lead time to take advantage of trending social media topics and current news stories, a smaller, personalized program run by Captain Marketing’s social media department can immediately seize upon opportunities for discussion, interaction and meaningful consumer engagement.
Captain Marketing will offer SMO programs at multiple price points as well. With their lowest cost Sapphire program, the marketing company promises keyword- rich page and content creation on Twitter, Facebook, MySpace, Linkedin and Bebo-essential steps in getting any social media program launched effectively. In addition, Captain Marketing will include 10 unique tweets and Facebook posts a month, page synchronization and monitoring, as well as regular data and progress reports supplied to the customer. For the client with a bigger budget, added features such as 6 relevant blog posts are included, along with submissions to mainstream blog directories on Google, DMOZ, Technorati, and Yahoo. Captain Marketing emphasizes, even with the entry level program, meaningful posts, links and tweets designed to engage social influencers and provide useful, entertaining information that keeps consumers coming back for more. “Unlike lesser marketing companies,” David explains, “Captain Marketing doesn’t just try for “likes” or accruing a lot of useless, shadowy followers who don’t participate in the process. Instead, we prefer to focus our SMO strategy on generating significant “fans” for our clients, real people and legitimate leads.”
With SMO content responsive to target consumer affinities, the inclusion of significant data collection and reporting, as well as the utilization of multiple social media platforms, Captain Marketing is billing itself as the sophisticated marketing department small businesses need but usually can’t afford. With this recent expansion into offering affordable, all inclusive SMO programs, how much of an increase in online conversions and website traffic Captain Marketing will be able to achieve for their clients will be a statistic worth tracking.