Gay Voting Bloc gets Sophisticated with Technology and Pushes Election Results

Share Article

Social Networks and Mobile technology are making huge impacts in the presidential election and local elections. An Obama Pride feature on Hornet Gay Social Network's mobile app Hornet makes waves and is at an epicenter of 2012 LGBT push to support equality in the presidential race.

In Silicon Valley, the LGBT business community has gotten serious about using technology to support the presidential race for equality. Hornet, the gay social app, has built some of the most sophisticated ways of making a difference this election for its mobile users.

The boldest feature is [ObamaPride] ( . The tool shares campaign information, educates on issues, and helps support users as candidate advocates. Users can also indicate their support by adding an Obama Badge to their profile picture.

Sophisticated geo-specific targeting is powerful. Within seconds, Hornet can send call to actions to mobilize in the seven swings states as well as the four states considering marriage equality, Washington, Minnesota, Maryland and Maine. In addition, Hornet is already deploying strategic and targeted messages that represent candidates in local races and supports The Gay & Lesbian Victory Fund.

Christof Wittig, co-founder, says “Hornet, is proving that the LGBT space is broad, and that building an application focused on health and security is how you win record user support, which is why we hit 200,000 users yesterday.”

Sean Howell, Chair of the Hornet Foundation, has been working with grass roots campaigners to help gays unite. For this election, the key benefit Hornet is sharing around the election and the marriage initiatives is making sure those who value equality show up on voting day. In Washington State, the final days of the last marriage equality campaign were ruled by opponents using fear tactics, despite an 8 point lead, it lost by 2 points. “We are going to help ensure our users get out the vote, using some of the sharpest technology out there,” said Howell before quoting Obama.

“If you give up on the idea that your voice can make a difference, then other voices will fill the void: lobbyists and special interests; the people with the $10 million checks who are trying to buy this election and those who are making it harder for you to vote; Washington politicians who want to decide who you can marry, or control health care choices that women should make for themselves.”

Will this make a difference? Professor James Fowler of the University of California ( , showed friends’ SNS behavior 'quadruples voting behavior', citing 342,000 votes generated from SNS in 2010.

Hornet wants to help LGBT remain a vocal and also a responsive voting bloc, transforming into a nationwide powerhouse of solidarity. LGBT people now account for nearly one in five “bundlers” who have raised at least $500,000 for the Obama, according to the Advocate. The Democratic Platform officially endorsed same-sex marriage for the first time this year. At the convention, states were encouraged to bring LGBT delegates and, according to CBS, a total of 486 LGBT came from all 50 states.

Close calls can make a race. Bush had clearly won a total of 246 electoral votes, while Gore had won 255 votes. Florida was the tipping point, 900 votes. This why Hornet will be focusing its technology, and what it knows about building fast spreading social media, on swing states. The company will be deploying geo-targeted campaigns to reach gays in those areas.

About Hornet Networks
Hornet Networks is gay owned, developer and distributor of the Hornet smartphone Application—a location-based mobile dating and social network that that lets you meet new friends based on criteria you set including geography, share photos quickly by sharing preloaded galleries, and keep notes about people you chat with. Founders and backers include the ranks of LGBT at Microsoft, Linkedin, and Silicon Valley venture technologists. Hornet App is available on your iOS device (iPhone, iPad, iPod touch) and Android in free versions. To get it from the Apple App Store, go here and in Google Play visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sean Howell
Follow us on
Visit website