London (PRWEB UK) 27 September 2012
Award-winning children’s retailer Childrensalon has appointed customer data platform QuBit to help analyse customer data, optimise their website and drive increased revenues.
Childrensalon is already a leader in high-end children’s fashion and was recently announced winner of The Drapers Award for best overall customer experience. Childrensalon is now looking to enhance its website process further and become a leader in customer experience within the retail space.
QuBit works with a number of large retailers and will employ its latest techniques to optimise the customer journey and experience on the Childrensalon’s website.
The implementation will allow Childrensalon to increase conversion rates and facilitate customer flow. QuBit will begin by optimising areas that are a priority to impact conversion and then further analysis will be performed to highlight room for improvement with the user journey, landing pages and geographically specific opportunities.
QuBit offers solutions which include Tag Management, Marketing Attribution, Customer Intelligence and Web Personalisation which, when combined, provide businesses with a platform for accelerated growth.
Sorcha Harriman-Smith, Digital Experience Director Childrensalon said, “Despite winning two Drapers awards and being Highly Commended for a third, Childrensalon has not rested in its ambition to create the world’s best customer experience. Whilst being a relatively new player in the retail space, we believe that using QuBit’s products will enable us to compete with the big ecommerce players.”
Graham Cooke, CEO of QuBit, said, “Childrensalon already offers a great customer experience. However we can help them extract the hidden value of their customer data to take their site to the next level. Effectively utilising the large quantity of electronic data available to retailers is a vital tool for those looking to increase website sales and maintain a competitive advantage.”
For more information:
Patrick Herridge, Parys Communications
020 8875 7960
Founded by four ex-Google product, engineering and marketing executives, QuBit is
developing a new breed of data-driven website optimisation products. They have a direct focus on enabling businesses to automatically improve and personalise the online experience.
QuBit pioneers Customer Analytics, a new type of analysis that targets the user - this approach offers a true interpretation of the entire customer journey and allows businesses to fully understand consumer’s purchasing behaviours. This, coupled with advanced data collection, machine learning and processing techniques help businesses rapidly optimise website conversions - a key factor in driving sales and increasing profitability.
QuBit values agility and actionability - they’re able to make immediate improvements to business' websites, as well as ensuring that their findings are directly linked to achieving prioritised business outcomes.
QuBit works with some of the UK’s largest ecommerce businesses and publishers to increase conversions, sales and profitability from their web operations.