Mobile Properties of Six US Banks Reviewed and Ranked

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Key Lime Interactive's Mobile Banking Competitive Review to be released on October 5, 2012.

On October 5th, the leading user and consumer research agency Key Lime Interactive (KLI) will share the findings of their Mobile Retail Banking Competitive Review. In this detailed report, KLI profiles the competitive mobile landscape of six of the largest US retail banks: Bank of America, Chase (JP Morgan Chase), Citibank (Citigroup), PNC, USAA, and Wells Fargo & Company, ultimately revealing which bank offers their consumers the overall best mobile solution.

The Mobile Banking Competitive Review summarizes the latest, most successful and most well received features across the industry so that both industry leaders and the small banking institutions can make at-a-glance decisions about areas that they should work on to satisfy their existing and prospective customers.

The report will also include a general discussion about what these banks are doing to provide for their retail banking customers via mobile optimized sites and, apps (iOS and Android). KLI will share the methods employed to rank the banks based on consumers’ self-reported preferences and insights; provide a best-in-class feature list, as well as a comparative list the available features of the four; and identify trends and opportunities that bridge the gap between consumer expectations and the banking solutions.

“The key difference between this report and other published reports in the mobile banking space is that features, options and experiences are graded based on the consumers’ self-reported preferences,” says KLI Research Team. “By incorporating a user survey in this competitive review we gain an intimate understanding of user needs and rank mobile elements accordingly. This rich data set functions to help the key players shape their offering to appeal to their target audience versus simply providing a solution that matches their competition.”

The expert contribution to the report pushes the banks to consider ways to improve their offering by identifying and prioritizing areas that can be improved in general and for each specific property. Best-in-class features for each bank are mentioned and screenshots are provided from the consumer portal after login; these screenshots and details allow the respective designers to get a comprehensive side-by-side look at how their design compares with the others and stimulates strategic planning for future releases.

Additional Report Information:
The Mobile Retail Bank Competitive review is available to purchase now as a single installment or annual subscription in which improvements will be tracked over time. The first release will be distributed to report customers on Friday, October 5. To inquire about purchase of the published report please reach out to Key Lime Interactive for more information at sales(at)keylimeinteractive(dot)com

Researches, Designers, Executives, Journalists and Bloggers in the Banking Industry are encouraged to contact Key Lime Interactive with any additional questions.

About KLI:
KLI is a customer experience research agency with proven excellence in both quantitative and qualitative user and consumer testing. To serve our growing client list of Fortune 100 companies, we conduct competitive research, true intent / voice of customer studies, and prototype studies using quantitative methods. Additionally, we're experienced in moderating one-on-one interviews/ usability studies, focus groups, and eye-tracking studies for both the traditional and mobile web. Ultimately, our goal is to empower teams to use consumer/user experience data at any and all phases of product development; from strategy to implementation. We aim to provide the true perspective of target users and build exceptional consumer-driven solutions.

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Jennifer Knodler
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