MF Commerce Launch Aquaphor Water Filter Products in the UK

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Specialist online retailer MF Commerce has been awarded the exclusive UK rights to the Aquaphor range of water filter jugs. The Aquaphor filtration system will be sold online through as well as other reputable online retailers. Offline distribution channels are planned for later in the year and expressions of interest are welcome.

The Aquaphor range of water filter jugs provide the consumer with superior quality alternative to Brita at a much lower cost.

The distribution agreement with Aquaphor covers water filter jugs, replacement cartridges, whole-house filtration and reverses osmosis systems and brings the internationally popular Aquaphor brand to the UK for the first time.

The Aquaphor range of water filter jugs is described as a superior quality alternative to Brita, at a cost that provides far greater value for money to the end consumer. The Aquaphor brand is already sold in 20 countries worldwide and has won many awards for product quality, brand excellence and creative innovation and is therefore a well established to enter the UK market.

“We first met with Aquaphor over a year ago at the ‘Aquatech’ Trade Exhibition in Amsterdam and we were so impressed by the quality of product and the company vision, we immediately decided to integrate the range into our current catalogue of water filter products”, said MF Commerce Director, Milan Panchmatia.

The filter superiority is based on the quality of media used, which has integrated anti-bacterial materials, and an internal design which increases the contact time of the water with the absorption materials. This system in turn creates an overall greater level of purification at excellent value for money.

“Drinking filtered water doesn’t have to be as expensive as many manufactures make it out to be. We feel that the potential for this brand of filter jugs can be huge in the UK and can rival Brita on the quality of product and value for money for the end consumer. We want to make great tasting, highly filtered water accessible to all”, said MF Commerce Product Manager Elliott Harvey.

If you have any trade or media queries then please contact Elliott Harvey on +44 (0)20 7605 1699

About MF Commerce and

MF Commerce is a specialist online retailer covering a wide range of product categories including garden furniture, garden lighting, children’s outdoor play and wellies as well as water filtration through

MF Commerce aims to make the online shopping experience quick and simple by making their sites easy to navigate through a highly developed and functional e-commerce platform providing best in class customer service from start to finish.

Clear-Tech is a leading online retailer of water filtration and purification products for the domestic and light commercial markets in the UK.

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Elliott Harvey
MF Commerce Ltd
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