Superia Commerce Launches Revolutionary eCommerce Solution for Sheet, Roll and Volume eTailers

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Superia Commerce announce their ‘variable pricing’ module allowing online retailers to dynamically display the price of a product based on the height, width and length dimensions specified by a customer. The latest development makes Superia the first ecommerce software provider to offer an off-the-shelf solution to companies selling products by the sheet, roll or by volume.

Variable pricing is an ideal solution to anybody that sells flooring, glass, fabric, timber or cable online. In fact it works for any product sold by one, two or three dimensions

Superia provide all the features you would expect from ecommerce software, but this innovative UK business identified the need for variable pricing after requests from existing clients. Now, after a lengthy development and testing process, the ability to easily sell products by length, width or height (or a combination of) is a reality and Superia are the first ‘off the shelf’ ecommerce software solution to provide this functionality as standard.

“Variable pricing is an ideal solution to anybody that sells flooring, glass, fabric, timber or cable online. In fact it works for any product sold by one, two or three dimensions” comments David Coles, Technical Director with Superia Commerce.

Before variable pricing, the only way a company could sell these types of products online, would be to set up hundreds of product variants. This is a time consuming job for the merchant, but also for the customer, who has to search through hundreds of products to find the size they want often to find that the size they really need isn’t there. With Superia’s variable pricing, the customer inputs their dimension requirements, and the system dynamically calculates the price and availability (also ensuring that maximum dimensions cannot be exceeded).

David goes on to say “We were amazed that variable pricing was not available on any of the ecommerce website software systems so we had to change that! Our customers that use the variable pricing feature are delighted with how easy it is to use and how much time it has saved them.”

Superia’s variable pricing is available on their Pro, Expert and Excel levels at a cost of £35, £50 and £100 per month. The monthly price includes hosting, email, support, content management system and the full range of ecommerce features.


Notes for Editors

  • Background

Superia provide a hosted ecommerce software solution that is flexible, super-easy to use and has all the tools needed to run a successful online shop or brochure website without technical knowledge or experience. The system includes free, stylish templates or Superia have an in-house design team who specialise in bespoke ecommerce website design. The system is totally search engine friendly and is built, hosted and supported in the UK by ecommerce specialists with real world experience and speak plain English!

  • Images available

Company logo and screenshots of the variable pricing in use can be provided upon request.

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Giles Rees
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