BlueCava Adds Michael Darviche to Board of Directors

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Digital entrepreneur & big-data veteran Darviche joins BlueCava board.

BlueCava (, a leading provider of cross-screen identification tools and solutions that power privacy and digital/mobile adtech platforms, today announced that it has named industry veteran Michael Darviche to the company’s Board of Directors.

Darviche brings to BlueCava a valuable perspective gained from over two decades of building and growing data-driven marketing companies, with a strong emphasis in digital, mobile, and data management platforms. A seasoned CEO, advisor, and senior-level executive, Mike brings a wealth of experience from several leading data-centric companies, including Acxiom (where he was recently CMO and Chief Strategy Officer), American Express, and Citigroup, and as a current advisor to adtech companies DataXu, Nexage, and BrightTag.

“Mike is a highly regarded digital marketing executive with over 20 years of data-driven marketing, risk, measurement and privacy-industry leadership. Over the years, he has created innovations in the direct, email, enterprise portal, data and data platform industries; we are very fortunate to have him on the team,” said Marsh Marshall, Executive Chairman of BlueCava.    

As a proven strategic and growth-focused leader, Darviche joins BlueCava at an exciting time as its multi-screen identification capabilities are adopted by Fortune 1000 brands and other leading adtech companies. “Along with our investor syndicate, I am excited to welcome Michael to the board as an independent director and strong contributor to the strategic vision and operations of BlueCava,” said Brian R. Smith, Managing Director of S3 Ventures.

Michael has a BA in economics from Tufts University, and an MBA from Harvard Business School.

About BlueCava
BlueCava provides innovative data-related solutions that enable businesses to identify and profile the devices used by their customers across screens and channels, to increase online advertising effectiveness, customer engagement and more accurate attribution measurement.

BlueCava holds more than 40 technology patents, to uniquely identify Internet connected devices including desktop computers, mobile phones, tablets, and set-top boxes, in a privacy protected way.

For more information, visit us online at or follow BlueCava at

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