“This is a great opportunity for us” said Sam Grossman, Director of Marketing for Sharper Image. “With the Holidays right around the corner, we can now nudge shoppers back to our site to purchase by sending incentives directly to their Facebook page"
Detroit, MI (PRWEB) September 26, 2012
WANT Technologies (http://www.wantbutton.com) announced today the launch of Facebook Notifications for online retailers. The new feature allows online merchants to communicate discounts to their shoppers directly on their Facebook pages. “This is a great opportunity for us” said Sam Grossman, Director of Marketing for Sharper Image. “With the Holidays right around the corner, we can now nudge shoppers back to our site to purchase by sending incentives like 10% off or Free Shipping directly to their Facebook page.” Shoppers have also loved the Notifications. Alex Fenkell, Co-founder of WANT Technologies, explains: “People aren’t interested in general messaging from retailers. What the consumer wants is value, and as retailers provide coupon codes as a Facebook Notification, the shopper benefits where they appreciate most – the pocketbook.”
The WANT Button counts thousands of different retailers, large and small, as businesses who have added the WANT Button to their websites. From Frederick’s of Hollywood (http://www.fredericks.com) to Sharper Image (http://www.sharperimage.com), DermStore (http://www.dermstore.com) to Edible Arrangements (http://www.ediblearrangements.com), their products are diverse, but their commitment to maximizing opportunity is the same.
And it isn’t just larger retailers that can benefit. WANT Technologies recently built a simple WANT Button app for Shopify (http://www.shopify.com), that has over 30,000 online stores utilizing its eCommerce platform.
“Our store owners have had great success with the WANT Button”, said Harvey Finklestein, Chief Platform Officer of Shopify. He added, “The WANT Button givers our customers a new way to engage with their shoppers, even giving them the ability to influence them to return and make a purchase. There isn’t a better way to express purchase intent than to say ‘I WANT this product’”.
Launching the WANT button has always been easy for online merchants, but now with a simple copy and paste option, there is no development time or cost involved. “Taking advantage of Notifications is something every online merchant should do before the Holiday season kicks into high gear” Grossman said. According to WANT Technologies, engagement with the new Notifications feature has been outstanding: 67% of all Notifications are clicked through to merchant product detail pages. Fenkell added “While we are happy with that number, it really just represents the opportunity that is there for the retailer. More engagement with shoppers means higher conversion rates and higher average order value.”
These are things all retailers WANT for the Holiday season.