Chicago, Illinois (PRWEB) September 27, 2012
Through a recently finalized licensing agreement, web-design firm Pediatric Web is now providing the parents of more than 1.3 million children with access to the entire patient education library of the American Academy of Pediatrics (AAP).
Founded in 1999, Pediatric Web designs and maintains web sites for more than 1,100 pediatricians throughout the United States.
Dan Feiten, MD, FAAP, is president and cofounder of Pediatric Web and president of Greenwood Pediatrics in Denver.
“When parents need information that’s relevant for their children’s health, they trust—and want to be able to turn to—their children’s own pediatricians,” he said. “That’s what 92% of 2,500 respondents told us last year when we surveyed the patients of our pediatrician-clients.”
Dr Feiten also finds this referral capability valuable in his own practice. “It’s great to be able to tell parents that they don’t need to go any further than our own practice’s web site to download information on a broad range of topics,” he said. “The content that we now make available from the AAP patient education library is seamlessly accessible. In addition, parents know it’s credible because it’s coming from the pediatricians they trust with the health and well-being of their own children.”
While parents trust their children’s pediatricians, pediatricians trust the AAP patient education library for reliable, peer-reviewed, up-to-date health and safety information covering topics from birth through young adulthood.
“The AAP patient education library provides more than 300 easy-to-read handouts and brochures,” said Julia Lee, director, Division of Marketing and Sales at the AAP. “Its comprehensive array of topics includes Bright Futures well-child visits, CDC Vaccine Information Statements, TIPP—The Injury Prevention Program, and Connected Kids violence prevention.”
She added that licensing agreements are an important vehicle for making sure parents receive reliable information: “When parents turn to the web, information about their child’s health is just a click away—but not all of that information is credible. The AAP has addressed this important issue through its long-standing history of making our patient education library available for members to share with their patients’ parents.
“Licensing agreements save our members the step of having to license the content themselves,” she said. “They also ensure that the information patients receive is credible and consistent with AAP policies and guidelines."
Pediatric Web designs and maintains web sites for pediatricians throughout the United States. Created by pediatricians in 1999, the firm’s services provide custom Web site design, peer-reviewed pediatric and adult medical content, secure online forms, and other Web-based tools. Their clients include pediatric practices, family medicine, primary care physicians, specialists, hospitals, and corporations. For more information, visit http://www.pediatricweb.com and its sister company http://www.remedywebsolutions.com.
The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists, and pediatric surgical specialists dedicated to the health, safety, and well-being of infants, children, adolescents, and young adults. For more information, visit http://www.aap.org.