Once you’ve experienced SAM, there’s no going back. Our SMEs loved it so much more than ADDIE because they could see the learning developing so much faster. I’ll never use ADDIE again. SAM is for today and the future.
Minneapolis, MN (PRWEB) September 26, 2012
Author Dr. Michael Allen, CEO, and co-author, Dr. Richard Sites, Vice President of Client Services, both of Allen Interactions, announced today that their new book, Leaving ADDIE for SAM: An Agile Model for Developing the Best Learning Experiences, is now available for purchase.
While there have been many adaptations of ADDIE, many of them were made before we had today's tools, challenges, and opportunities. As is being realized by the software industry with Agile, significant process changes are now both needed and possible.
An ASTD Press book, Leaving ADDIE for SAM explores the limitations presented by the popular ADDIE development model and introduces a more effective and learner-focused solution: the Successive Approximation Model. Leaving ADDIE for SAM offers contemporary design and development processes that simplify instructional design and development, yielding more energetic and effective learning experiences.
“Having been through numerous custom e-learning projects using ADDIE, Allen's SAM approach was refreshing, much simpler, more effective, and faster.” states Ken Gregson, Director of Training at Autonation, Inc. “Once you’ve experienced SAM, there’s no going back. Our SMEs loved it so much more than ADDIE because they could see the learning developing so much faster. As the Director of Training for a 19,000-associate retail enterprise with over 200 locations in 15 states, I’m involved in a wide variety of learning development. I’ll never use ADDIE again. SAM is for today and the future.”
Jennifer Neibert, book reviewer for Learning Solutions Magazine, explains: “While most instructional designers will argue that they used the time-tested ADDIE model to produce those training programs, Leaving ADDIE for SAM will (one hopes) challenge them to think about some of the limitations and challenges of such a linear process and look to the iterative and collaborative opportunities afforded by SAM, the Successive Approximation Model.”
About the Author: Michael Allen
With almost 45 years of professional, academic, and corporate experience in the field of instructional design, Michael Allen is a recognized leader and pioneer in the architecture and design of interactive multimedia learning systems and strategies. He is the chairman and CEO of Allen Interactions, which builds custom interactive learning solutions and provides consulting and training for interactive multimedia professionals. In 2012 Allen Interactions launched ZebraZapps, a new cloud-based authoring system and collaborative environment, offering developers and non-programmers alike the ability to create complex interactive applications with ease as well as share, publish, and sell their inventions. Technology designed and built by Michael Allen led to the formation of Macromedia and revolutionized multimedia software development.
Allen holds a Ph.D. in educational psychology from The Ohio State University and is an adjunct associate professor at the University of Minnesota Medical School. He has written five books including the best-seller, Michael Allen’s Guide to e-Learning and three volumes in his e-Learning Library Series. Additionally, he is editor of Michael Allen’s e-Learning Annuals. Michael received ASTD’s Distinguished Contribution to Workplace Learning and Performance Award in May 2011 and in 2012 he was selected by The National Ethnic Coalition of Organizations (NECO) Advisory Committee as a recipient of the 2012 Ellis Island Medal of Honor.
About the Co-Author: Richard Sites
Richard H. Sites, EdD, has spent the past 15 years designing and implementing web-based training and tools to support improved workplace performance. His efforts have been in both academia and private industry, including working with many Fortune 500 companies. He is Vice President of Client Services for Allen Interactions Inc., where he is responsible for promoting value-driven consulting and design throughout all Allen Interactions partnerships.
Before joining Allen Interactions, Richard held a faculty position and served as the director of the Educator Performance Institute at the University of West Florida. Richard earned a doctorate of education in curriculum and instruction, specializing in instructional technology, from the University of West Florida. Richard also holds a master’s of education and a bachelor’s of business administration.