DRIVE4COPD Launches Public Service Advertising Campaign

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Launch calls attention to the 24 million Americans who may be living with COPD.

For many Americans, the DRIVE4COPD risk screener may be the first time they have considered if they are at risk for COPD.

The COPD Foundation announced today that its landmark public health initiative – DRIVE4COPD – is launching a public service announcement (PSA) campaign designed to educate, inform, and encourage action in response to chronic obstructive pulmonary disease (COPD). The PSAs focus on awareness of the disease and encourage individuals to take the DRIVE4COPD five-question risk screener to support earlier detection, and ultimately, earlier management of COPD.

The PSAs feature DRIVE4COPD Campaign Ambassador Danica Patrick, the celebrated Go Daddy and NASCAR Sprint and Nationwide Series™ driver who lost her grandmother to COPD, as well as other dedicated celebrities who lent their time in support of the campaign by participating in the inaugural DRIVE4COPD Pro-Am Celebrity Racing Challenge earlier this year. The PSAs are being distributed to broadcast stations, cable outlets and online media throughout the country.

“COPD is a growing health crisis in America and we are grateful to have the support and dedication to COPD awareness of Ms. Patrick, Ms. Adams Hawkins Pastrana, Ms. Cartwright, Mr. Covert, Mr. Jenner, Mr. Riggle, Mr. Stults, and Ms. Swanson,” says John Walsh, President and Co-Founder of the COPD Foundation. “For many Americans, the DRIVE4COPD risk screener may be the first time they have considered if they are at risk for COPD. Through these PSAs we are encouraging the public to take the screener to help increase earlier detection and highlight the importance of treating this serious disease.”

As many as 24 million Americans may be affected by COPD, which kills more people each year than breast cancer and diabetes combined. However, approximately half of those affected don’t even know they have it. Symptoms of COPD include coughing, wheezing and shortness of breath, which may be overlooked as simply signs of getting older or being out of shape. People who take the screener and score a five or higher for risk of COPD are instructed to begin a dialogue with their health care professional about their screener results. More than 2.5 million Americans have taken the risk screener online (http://www.DRIVE4COPD.ORG/screener).

About DRIVE4COPD
The DRIVE4COPD campaign is a landmark public health initiative that aims to raise awareness of COPD, drive earlier diagnosis through risk screening, champion access to needed care and services, and advance efforts to help people with COPD live full and productive lives. Individuals who would like to donate to the Foundation’s DRIVE4COPD campaign can visit http://www.copdfoundation.org.

About the COPD Foundation
The mission of the COPD Foundation (COPDF) is to develop and support programs, which improve the quality of life through research, education, early diagnosis, and enhanced therapy for persons whose lives are impacted by chronic obstructive pulmonary disease. For more information, please visit: http://www.copdfoundation.org

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