New Research to be Unveiled at Loyalty 360’s 2nd Annual Engagement and Experience Expo

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Marketing leaders from Acxiom, Altair Customer Intelligence and Pitney Bowes Software slated to unveil research during the conference.

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Loyalty 360 – The Loyalty Marketer’s Association, hosts the Engagement & Experience Expo and designed the show to help brands discover how to optimize the customer experience and increase the impact of engagement throughout the customer lifecycle.

The recently announced 2012 Engagement & Experience Expo agenda features sessions noted to release new market research in the areas of customer experience & engagement. "Matching Customer Expectations: Using the Four C’s of Loyalty for Improved Experience, Engagement & Advocacy" will be the keynote presentation and is slated to include new research findings from Acxiom. "Unlock the Intelligence within your Data Assets for Higher Performing Customer Engagement" presented by Altair Customer Intelligence and, "New Best Practices for Opt-Out Management" from Pitney Bowes Software will also release research at the fall show.

"Loyalty 360 is proud to partner with these top enterprises on research in the areas of customer experience, engagement and data management" noted Erin Rease, COO of Loyalty 360. "We're elated to be sharing such timely and relevant research; the insights for our audience will be invaluable and truly an exciting addition to the Expo experience."

The 2012 Engagement & Experience Expo will be held October 28-30 at the Hyatt Regency in Dallas, TX. Companies speaking at the event include: BJs Restaurant & Brewhouse, Citizens Financial Group, Choice Hotels, Deluxe Corporation, Hewlett-Packard, Mister Car Wash, Pharmaca Integrative Pharmacy, Safelite AutoGlass, Savvis, Stride Rite, Southwest Airlines, Tasti D-lite, T.G.I. Friday's, Zale Corporation and others. Adding to the agenda are interactive workshops from leading enterprises such as: Aimia, Badgeville, Gold Mobile, SoundBite Communications and TIBCO Loyalty Lab.

Providing experiences that engage customers–and keep them engaged–is more important today than ever before. Creating increasingly relevant, personal and customized experiences to build deep, sustainable and reciprocal bonds with customers is what will set brands apart from their competition. Through a robust slate of best-in-class speakers and interactive discussions, Engagement & Experience Expo attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results.

For more information on the 2012 Engagement & Experience Expo and to register for the event please visit engagementexpo.com.

About Experience & Engagement Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results.

The 2nd annual Engagement & Experience Expo will take place October 28-30, 2012 in Dallas, Texas.

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org

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Lindsay Wagner
Loyalty 360
513-800-0360 113
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