The rapid and continued growth of Hispanic advertising and marketing is of great focus for The List.
Atlanta, GA (PRWEB) September 26, 2012
The List, the leading online business intelligence and lead generation resource for those in the marketing services and media industries, announced today a partnership with AHAA: The Voice of Hispanic Marketing, the national organization of Hispanic focused marketing firms.
As Hispanic and multicultural budget allocations increase year-over-year and with Hispanic media spending growing at a faster rate than general market media, The List serves as a premiere sales lead generation partner for Hispanic and multicultural agencies and continues its dedicated contact growth goals on the brand level for Hispanic and multicultural marketing and advertising executives.
With the fifty largest Hispanic advertisers boosting their U.S. media spending, The List has a dedicated focus on this category as it relates to marketing decision-makers and associated brands.
“Over the past two years, we’ve taken strides to increase the number of corporate and agency executives responsible for reaching out to Hispanic consumers,” says William Boydston, Research Supervisor at The List. “The rapid and continued growth of Hispanic advertising and marketing is of great focus for The List. We understand the incredible allocation of media spending in this category and have a team of dedicated researchers that are uncovering actionable insights in this area daily. We are committed to presenting the most accurate and relevant information related to brands and agencies committed to reaching this influential and growing U.S. audience.”
Similarly, organizations trying to reach and connect with Hispanic consumers turn to AHAA for unmatched cultural expertise and knowledge and rely on Hispanic-specialized agencies to tap into the Hispanic market potential and deliver bottom-line profits even during a recession.
“We were happy to renew our partnership with The List,” said Roberto Orci, AHAA’s Chariman. “They provide our members with relevant contact data at an affordable cost. Access to this information is a great benefit for our members.”
Through the partnership, The List and AHAA demonstrate the value of targeting Hispanics and provide actionable sales lead intelligence and opportunities for discussion and dialogue between advertisers, agencies, and industry professionals.
“Helping our clients identify and make new connections in growth markets continues to be a major initiative for us,” said Dave Currie, Chief Marketing Officer of The List. “It’s through great partnerships with organizations like AHAA that we’re able to best understand the market and our client’s needs in reaching deeper within it”.
AHAA members receive a 10% discount on any List subscription; for more information on The List and to register for a trial account, please visit http://www.thelistinc.com/trial.
About The List
As a new business intelligence and lead generation resource for business development professionals, The List (http://www.thelistinc.com) provides access to more than 120,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List is the largest and most accurate database of actionable brand intelligence and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada.
Headquartered in McLean, VA, AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Companies trying to reach and connect with Hispanic consumers and businesses turn to AHAA members for unmatched cultural expertise and knowledge. As the voice of the Hispanic marketing industry since its founding in 1996, AHAA demonstrates the value of targeting Hispanics, showcases the impact of using AHAA member agencies, and provides forums for the discussion and dialogue between brands and industry professionals.
For more information or for membership inquiries, please go to http://www.ahaa.org.