Seattle, WA (PRWEB) September 26, 2012
Portent, Inc., a Seattle-based full-service internet marketing company, announced today the release of a new eBook, “Write Ad Copy that Inspires Greatness” by Elizabeth Marsten, Director of Search Marketing at Portent. The book offers inspiration for writing pay-per-click (PPC) ad copy for the increasingly competitive web advertising realm where standing out is becoming harder than ever.
Pay-per-click (PPC) advertising through Google AdWords, Microsoft adCenter (now Bing Ads), and other PPC platforms directs qualified potential customers to a business’s website. Portent’s PPC expertise has delivered great results to both small and large online businesses, helping companies expand their reach to a growing online audience. Now “Write Ad Copy that Inspires Greatness” delivers inventive, real world advice in a comic, easy-to-read style. The book advises readers how to flourish in today’s competitive advertising webspace by creating clickable, crackerjack content. The eBook is available online for $9.95.
“Your ads should be based on the quality of your copy, not the size of your business,” says author Elizabeth Marsten. “Professionally monitored paid search campaigns are often too expensive for businesses with a small online advertising budget. ‘Write Ad Copy that Inspires Greatness’ will help level the pay-per-click playing field for even not so clever copywriters by adding a fresh perspective.”
Marsten will also be hosting a webinar on Thursday, September 27, 2012 from 11:00 AM to noon, PDT entitled “Product Listing Ads on Google Shopping: Make the Migration.” The webinar will present information on how advertisers can get set up in AdWords, Google Merchant Center and Google Analytics as Google retires the “free” product feed format on Google Shopping and moves to pay-to-play listings.
More about Portent:
Portent is a Seattle-based, full service Internet marketing company. Founded in 1995, Portent has grown into one of the nation’s premier internet marketing firms, helping businesses in the realms of SEO (search engine optimization), paid search, copywriting, social media, web development, and more. Portent’s approach has succeeded in industries ranging from technology to travel, for B2B, B2C and B2G companies.