Think Like a Futurist in Business

San Francisco, CA (PRWEB) September 27, 2012

What happens when we fail to see into the future? The end of the world as we know it. The fallout from a failure to imagine on the part of corporate America can be devastating. Starting with the AOL/Time Warner merger that was supposed to create the future of global media and instead cost shareholders more than $200 billion dollars. Or General Motors decision to abandon forward thinking electric and hybrid vehicles and used a rear view mirror approach to create gas guzzling SUV’s, putting thousands of auto workers out of work in Detroit.

But how can companies push past their normal limits and get “unstuck”?

Think Like a Futurist: Know What Changes, What Doesn’t and What’s Next (Jossey-Bass; 978-1-118-14782-5; e-book available; October 2012) by Cecily Sommers closes the gap between talking about the role of creativity and innovation in business and integrating them into standard business practices. Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today’s pressures with tomorrow’s realities.

Think Like a Futurist:

•     Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environments
•     Explains how the social, economic, and environmental crises of our time spring from just four constant and predictable forces
•     Reveals the three dramatic disruptions on the horizon that should be a part of every strategic conversation

Proposed story ideas around Think Like a Futurist include:

•     Training Your Brain to Think Like a Futurist: Using new findings on brain science to get in the habit of making predictions about the future.
•     What Best Buy is Doing Wrong: The irrelevance of old business models in today’s marketplace
•     Why Admiration of Steve Jobs is Bad for Business: Why an auteur-led company is vastly different model than most

Filled with tools and models for a new world, Think Like A Futurist is ideal for strategists and innovators across all disciplines.

PDF Print