Many marketers are still trying to figure out how to effectively leverage Facebook for marketing. By finding and amplifying Advocates, Zuberance enables marketers to get compelling, measurable Facebook marketing results now.
San Carlos, CA (PRWEB) September 26, 2012
Zuberance, the leading social media marketing company powering Brand Advocates, today officially announced a ground-breaking Facebook solution that identifies a brand’s most enthusiastic customers (i.e., “Brand Advocates”) and turns them into a powerful Facebook marketing force.
Zuberance is the first Facebook marketing solution that systematically identifies Advocates among fans and energizes them to recommend brands and products plus share content and offers with friends.
Turning Likes into Leads
“Many marketers are still trying to figure out how to effectively leverage Facebook for marketing. By finding and amplifying Advocates, Zuberance enables marketers to get compelling, measurable Facebook marketing results now,” said Rob Fuggetta, founder and CEO of Zuberance.
How Zuberance’s Facebook Marketing Solution Works
Zuberance is a hosted social marketing platform that enables marketers to systematically:
1) Identify Advocates among their Facebook fans by asking the “Ultimate Question” for customer loyalty, “(On a scale of 0-10, how likely are you to recommend our brand or product?”) This question can be served up to Facebook fans via status updates or within Facebook tabs.
2) Energize Advocates by empowering them to:
- Create content like sparkling reviews and testimonials and sharing it on Facebook. In addition, brands can automatically publish Advocate recommendations to their company Facebook pages.
- Share branded content such as product announcements, whitepapers, and videos plus promotional offers on Facebook. This drives referral traffic, leads, and sales.
- Increase engagement by driving Advocates to interact with specific posts on a brand’s Facebook page.
3) Track advocacy results in real-time via Zuberance’s powerful Advocate Analytics
The first companies using Zuberance’s Facebook marketing solution are getting impressive results:
- Advocates for a personal financial software company have created over 1,500 glowing testimonials. Among those who shared the content, a whopping 53% of these Advocates have shared their stories on Facebook. This same company is leveraging its Advocates through Facebook to get feedback on branding strategies.
- A fitness chain got a whopping 125% response rate when its Advocates shared content and offers on Facebook. This generated thousands of referral leads and memberships for the fitness company.
- A consumer online service enabled its Advocates to create and share testimonials. Of those who shared, a stunning 64% published their stories on Facebook.
Zuberance: Leader in Brand Advocacy
Zuberance is the leading enterprise social media company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.