Mobile device management MDM software provides a baseline level of comprehensive security across multiple mobile platforms
Los Angeles, CA (PRWEB) September 26, 2012
The Mobile Device Management Software Developers industry has a world of opportunity in its hands. The rapid proliferation of broadband-enabled smartphones and tablets has transformed the way employees work. The trend of workers bringing their own smartphones and tablets to work and using them to access company materials, dubbed bring-your-own-device (BYOD), will not be reversing anytime soon. BYOD increases employee satisfaction, reduces business operational costs by shifting expenses to employees and leads to worker productivity gains. However, these benefits come with increasing security concerns, particularly for businesses that deal with sensitive or proprietary information. According to IBISWorld industry analyst Kevin Boyland consumer broadband devices (e.g. iPhones, iPads) are built with the consumer in mind, meaning they are inherently less secure. Firms that institute a BYOD policy need to monitor and manage employee access to company information across a multitude of mobile operating systems and devices, and do so in a streamlined, efficient way – a daunting task for any IT department. The need to outsource this responsibility gave rise to the Mobile Device Management Software Developers industry.
Mobile device management MDM software provides a baseline level of comprehensive security across multiple mobile platforms. Security features such as employee PIN numbers, remote device locking and wiping, data encryption, jailbreak detection (i.e. notification when a device’s security features have been bypassed) and data-loss prevention (preventing certain data to be sent from a device) are essential industry product offerings. “While the level of reliable, comprehensive security features offered may be the primary differentiating factor among developers, application management has emerged as a secondary factor,” says Boyland. Application management features include enterprise app stores (i.e. an app store with enterprise-approved apps), app blacklists and data wipes on an application-by-application basis.
As MDM technology is still developing, differentiating factors among firms can change rapidly. With mobile product life cycles lasting only a few years, enterprises and small businesses must not only offer solutions for devices on the market today, but prepare for the devices of the future as well. In such a budding industry, competition is fierce and spread out among an array of small and medium-size developers. However, increased third-party investment in the industry and increased enterprise awareness of the benefits of MDM software could provide a competitive firm with the opportunity to seize a large portion of the market as more businesses implement a BYOD policy. Consequently, IBISWorld expects industry concentration to increase over the next five years. Successful firms may leverage partnerships with security software developers or offer telephone expense management services as part of their MDM package. To purchase this report, visit IBISWorld’s Mobile Device Management Software Developers in the US industry report page.
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