PreneurCast Podcast Talks about the Dangers of Growing Your Business

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A large percentage of small businesses fail not because of lack of success, but because of inability to handle more business. Dom Goucher and Pete Williams, the duo behind the marketing podcast PreneurCast, talk about the strategies involved in the next step of business phase: growth.

So many people when they have a small business... the business is fundamentally run off adrenaline. What I mean by that is that there is no strong core system or process around the business. -Pete Williams

The ability to grow not only the revenues but also the operation generating the revenues is “scalability.” In the 65th edition of PreneurCast, Goucher offers the following two tips: prepare for scalability before you need it and do it consciously with a goal in mind.

"Do you have systems? Do you have documentation? …[Y]ou think, 'For my business to grow, I need to double it,' which is great. That is where you want to head, obviously, in increasing business. But you’ve got to make sure that you don’t self-implode," Williams adds.

To listen to the entire episode and get the show notes, visit http://www.preneurmedia.tv/preneurcast/preneurcast065-scalability/.

Pete Williams and Dom Goucher, are the brains behind 'The 7 Levers of Business,' a framework for small-business owners, online marketers and entrepreneurs to help them increase the profitability of their businesses. Williams and Goucher's podcast debuted on iTunes’ New & Noteworthy, and has consistently been featured in the business category’s What’s Hot and Top Podcasts sections. To check out previous episodes and transcripts, visit PreneurMedia.tv.

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