Rugby legend Will Greenwood and launch new season replica England rugby kits for kids

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Premium children’s retailer AlexandAlexa has launched the new England rugby kit from Canterbury in kids sizes. The brand teamed up with retired rugby star Will Greenwood to raise the profile of sports for kids and launch the mini kits, which are available in babies’ sizes up to early teens and can be purchased from as part of the site’s premium sports collection.

AlexandAlexa, the online home of the world’s best kid’s brands, is celebrating the Autumn Rugby Internationals by launching the brand new England kit by Canterbury online. The children’s retailer joined forces with a very famous face from the world of rugby for a sporty shoot featuring the ‘mini’ England kits, designed for babies up to early teens.

Photoshoot with rugby legend Will Greenwood
Former England rugby player and World Cup-winner Will Greenwood relived his glory days by modelling the new kit alongside AlexandAlexa’s little ones, in a fun shoot to showcase the new range. As a father of three and children’s rugby coach, Will had great fun with AlexandAlexa’s young models showcasing his rugby skills and sharing his passion for the sport – in particular encouraging young people to take up the game.

“As a Brand Ambassador for Canterbury and coaching 5-16 year olds within Super Skills Travel”, said Will, “, obviously it would be great if we discovered the next Jonny Wilkinson, but it’s not just about that. It’s about giving them skills they can utilise for life, to give them enjoyment and to introduce regular sport into their routine. This leads to an active and healthy lifestyle, confidence, teamwork, discipline and respect; these are good bricks with which to build the rest of your life with.”

Will Greenwood’s career history
Will Greenwood boasts an 11-year Rugby career which included England’s Six Nations victories in 2000 and 2001, and the World Cup win in 2003. He is one of England’s highest ever try scorers and is now enjoying his retirement, spending time with his three children, writing for the Daily Telegraph, a Brand Ambassador for Canterbury and presenting regularly on Sky Sports.

The Canterbury replica England kit for kids
This year’s England home kit, created by Canterbury, is strikingly simple with all-white shirts and shorts complete with the iconic red rose emblem, and midnight blue socks which hark back to England’s summer tour in 2007. Separates and kits for babies up to 14 years are available to purchase from AlexandAlexa’s online sports boutique now, with the away, training and supporters kits to follow next month. Kits are priced £50.00.

Rugby is just one element of many in the AlexandAlexa sports category, which was launched during summer 2012 in response to customer demand for premium kid’s sports items. AlexandAlexa’s sporting department features everything from equestrian, ballet and dance, to cricket, football and winter ski outfits and accessories.

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Amy Sutherland

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