West Nyack, New York (PRWEB) September 27, 2012
The Promotion Optimization Institute(POI), the leading resource for trade marketing and merchandising executives, announced today the agenda and speaker line-up for “POI Joint Business Planning Summit: Enabling Focus on the Customer” from November 4-6, 2012 at the Hyatt Regency O’Hare in Rosemont, Illinois. The POI Fall Summit is geared towards sharing with retailers and manufacturers the best practices for increasing profits through joint business planning and optimizing promotions.
“This year’s Fall POI Summit is chocked full with information for executives from retailing and manufacturing who need to know about the critical sales, marketing, and merchandising collaborative skills necessary to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits,” said Michael Kantor, CEO of the POI.
One of the highlights of the conference promises to be Dale Hagemeyer, Managing Vice President of Gartner, delivering his keynote “Rome Has Been Built – The Lay of the Land for Promotion Optimization Technologies.” Hagemeyer will look at Trade Promotion Management (TPM) as table stakes and Trade Promotion Optimization (TPO) as a game changer and will focus on the various solutions from integrated to bolt-on in an assessment framework created by Gartner. In addition, Dr. John L. Stanton, Professor of Food Marketing at Saint Joseph’s University will deliver the first keynote titled “Meaningful Collaboration-Moving Beyond NATO (No Action Talk Only).” Win Weber, the Chairman and CEO of Winston Weber & Associates will present his keynote “How Trading Partners Gain the Highest ROI on Collaborative Business Planning (CBP).”
In addition, the summit will include numerous educational sessions including “Creating an ROI Culture that Drives Mutual Growth” by Kevin Kroymann, National Trade Marketing for Hormel Foods; “Improving Promotional Outcomes by Utilizing Predictive Analytics to Maximize the Art and Science of Planning” by Pam Brown and John Wilson of Del Monte Foods; “Everyday Price Optimization-using advanced analytics to optimize demand in heavily promoted categories” by Steve Jankauskas, Vice President of Business Development for Annie’s Inc.; “Developing the Best Category Solutions for Trading Partners - Strategies That Deliver Mutual Growth” by Brian Fox, Vice President of Category Management, Ralcorp Food Group,and “Leveraging Big Data from HQ to Field Sales to Optimize Shelf Space and Avoid Stock-Outs” presented by Karthik Palanisamy, Senior Director Enterprise Decision Support and Business Relationship Management for the Schwan Food Company. The entire agenda is available at the POI web site.
During the summit, POI will also be announcing the results of their collaborative study, “The Evolving Relationship between Pricing and Promotion Strategy.”
Attendees will leave the two day summit knowing:
1. How to achieve greater promotional outcomes through improved collaborative capabilities
2. Mobile strategies to reach shoppers with targeted offers where they want to be reached
3. A clear understanding of how TPO and Predictive Analytics drives trading partner results
4. Effective pricing/promotion strategies refined through better use of data
5. How to integrate mobile marketing and shopper loyalty into your promotional results
6. To what extent a shared responsibility on retail execution improves mutual results
7. How trading partners can get started with Joint Business Planning strategies and the benefits of execution
8. How the Certified Collaborative Marketer™ builds skills and results across teams
To register, (manufacturers and retailers) please visit POI Joint Business Planning Summit: Enabling Focus on the Customer. If you’re responsible for retail marketing results, you need to be here.
About the Promotion Optimization Institute (POI)
POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM) ™ curriculum and certification, industry leadership events, and the Promotional Collaboration Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. POI is based in West Nyack, New York. To learn more about the POI including how to participate in research, how to register to attend or sponsor events, and how to engage with leaders on the CCM, visit http://www.p-o-i.org, or email info(at)p-o-i(dot)org.
# # #
The Certified Collaborative Marketer (CCM) ™is a trademark belonging to the Promotion Optimization Institute. All other trademarks are the property of their registered owners.