Bluewater Media Takes Home Prestigious Moxie Award at Marketing Summit

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Electronic Retailing Association lauds Grout Bully campaign as best in category

Bluewater Media, a Clearwater based direct response creative agency and production studio, has won a 2012 ERA Moxie Award, presented at the Electronic Retailing Association’s annual conference in Las Vegas.

For the second consecutive year, Bluewater Media was a finalist at the Moxie's and this year the creative team won in the best short form DRTV (direct response television) housewares category with its 2 minute commercial for the Marc Gill hosted Grout Bully. Bluewater Media worked with the inventor and the marketer Harvest Direct to develop a creative strategy that drove Grout Bully from unknown to national brand with nationwide and international retail distribution.

Bluewater Media was also a finalist in the category of long form intellectual property DRTV for Top Chef University. Bluewater Media was tapped by Harrington Multi Media and Marketing (HM3) and Bravo Network to manage the brand as it offered a complete in home culinary education. Bluewater Media's expertise in branded direct response proved invaluable as Top Chef reached for a direct to consumer relationship.

“Bluewater Media is proud of the accomplishments of the entire creative team. This award proves that our Tampa Bay based creative team goes head-to-head with the top direct response firms from around the world,” says Andy Latimer, Founder and CEO of Bluewater Media. “It is an honor to be recognized by our peers in the advertising world as we merge the worlds of brand and direct to consumer marketing.”

Mr. Latimer and his team at Bluewater Media have more than 20 years of experience in DRTV and television production. Mr. Latimer and business partner Brian Fasulo accepted the award on their behalf at an evening gala on Sept. 13 during the Electronic Retailing Association’s 2012 ERA D2C Convention, in Las Vegas.

The ERA Moxie Awards represent the best in television, radio, online and mobile direct response marketing in North America.

About Bluewater Media
Bluewater Media is a brand focused creative agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 35,000 square foot production studio in Clearwater, Florida they produce, develop and distribute direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater Media's goal is to make brands memorable and to use unique methods of media funding recapture and self liquidating media to leverage the investment of clients to gain maximum product penetration in the market place. For more information, visit

For More Information Contact:
Andy Latimer, President and CEO

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Andy Latimer
Bluewater Media
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