Nexage Founder, Devkumar Gandhi, Launches First Social Marketing Platform for Pinterest

Contest-based marketing platform Dobango allows brands to interact directly with millions of Pinterest users

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Sunnyvale, CA (PRWEB) September 26, 2012

Dobango, Inc. is today officially launching the first real social marketing platform on Pinterest, finally giving brands a way to directly engage with their customers and fans on the virtual pinboard.

Since the social network launched, brands have been anxiously awaiting a method that allows interaction with Pinterest’s massive and highly engaged audience. While Pinterest has yet to release any developer APIs, Dobango has forged ahead, creating an integrated platform that allows any brand to create and manage contests specifically designed to reach its target audience.

“We are excited to finally provide brands with an option for social marketing on Pinterest,” said Devkumar Gandhi. “We believe we have ‘cracked the code,’ and for the first time there is a simple way to run, manage and virally spread social campaigns on Pinterest.”

Dobango understands how to effectively work on top of Pinterest’s platform. Dobango is the first marketing platform to integrate Pinterest’s API coding to automatically push pins onto brands’ contest boards. User engagement data is then extracted and posted to the contest landing page on Dobango’s social marketing platform. This integrated solution allows Dobango to synchronize data from Pinterest in real time to track contest progress and notify winners of daily prizes.

For example, Dobango recently ran a campaign with Outta the Park BBQ Sauce where they asked Pinterest users to post their best photos from feasts, gatherings and picnics to the brand’s Pinterest page. Pinterest users used ‘likes’ and ‘repins’ to choose their favorites and daily and overall winners were awarded prizes. The company gained attention from 176 influential food bloggers, some of which have up to 8,000 followers. Outta the Park’s Pinterest following increased by over 150%, and its Facebook following increased by 40% as result of the contest. These results were aggregated with purely organic traffic.

Dobango is successful because it allows brands to reward the behavior people already demonstrate on Pinterest, tracking pins in real-time and awarding prizes to users. In test campaigns like Outta The Park’s, Dobango has already proven that its platform can drive thousands of new Pinterest followers in a matter of days. Brands also enjoy more engagement as a result of Dobango campaigns, particularly because they don’t have to fight to rise above the heavy marketing noise present on Facebook.

To begin reaching customers directly on Pinterest today, please visit: http://dobango.com/pinterest

About Dobango, Inc.
Dobango is a social media and marketing company. It provides a social gaming platform with casino-style games available on Facebook, iPhone, Android phones and the web, where users play games for free to win prizes and coupons sponsored by merchants. Dobango’s Pinterest Social Marketing platform allows Brands to launch unique social contests on Pinterest. For more information visit http://www.dobango.com.

Download Apps on iPhone, iPad or Android: http://www.dobango.com/apps


Contact

  • Christina Shatzen
    VSCpr for Dobango
    404-510-9718
    Email
  • Laura Hulberg
    Dobango
    800-479-0127
    Email