SEO.org.uk reviews the role of Author Rank in SEO

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Following a hive of activity from search giant Google, SEO.org.uk announce their key considerations for the introduction of Author Rank.

SEO.org.uk

In order to match the identity of the writer with their content, Author Rank will link their Google+ account in an ‘authorship’ fashion.

Following a hive of activity from search giant Google, SEO.org.uk announce their key considerations for the introduction of Author Rank.

Ever-changing and developing search engine giant Google are in the process of yet another algorithm update; Author Rank. The concept is relatively new but Author Rank will be applied to the website where content is vast provided regularly to. The idea was introduced in order to use the online reputation of the content writer with that of the ranking of the website or the page as a whole through the search engine. In order to match the identity of the writer with their content, Author Rank will link their Google+ account in an ‘authorship’ fashion.

A member of the Search team at SEO.org.uk team shares his thoughts on the subject:

“Many SEO companies have begun strategising their Author Rank campaign. If there’s one thing that makes Author Rank campaigns different from SEO is that the latter relies heavily in the social media aspect of the website; first by the accuracy of the social media profile, the number of posts/shares and in the case of Google’s social media network, the number of +1’s.”

Key considerations for Author Rank in SEO:

  •     Author Rank is the basis of Page Rank: Author Rank will determine the authority of a website through its content however it will not replace the existing Page Rank system. Author Rank will boost the page rank of the website since it is the foundation of the page-ranking algorithm of search engines.
  •     Variation by topic: Author rank will treat each page or post individually across your website, unlike search engine and page rankings.

Seo.org.uk is an Essex-based company with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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