MOBILE GAMING EU: Industry insiders reveal player engagement and monetisation strategies

MOBILE GAMING EU: Mobile gaming thought leaders Will Luton, James Parker and Oli Christie (CEO, Neonplay) share exclusive insight on player engagement and monetisation in mobile games.

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Video Games Intelligence this week hosted the Mobile Gaming Player Engagement and Monetization webinar exploring how to get more people to play, stay and pay on mobile

(PRWEB) September 27, 2012

Video Games Intelligence this week hosted the Mobile Gaming Player Engagement and Monetization webinar exploring how to get more people to play, stay and pay on mobile. This interactive event was attended by over 200 professionals from across the gaming community, including the likes of Bigpoint, Wooga, GREE, Gameloft and Mind Candy.

Mobile gaming is booming – that much is clear. A recent survey for PopCap found that 125mln people are playing games on handheld devices across the UK and US. While SuperData Research says the mobile gaming market will be worth £4.8 billion by 2015, almost three times today’s value.

With expansion comes greater complexity though. In the old days, developing games was mainly a matter of making something good, and hoping people would pay to download it. Today, monetisation needs to be more sophisticated, and competition is much fiercer.

Luton, Parker and Christie tackled crucial questions on this very subject matter, including: the business model conundrum; how to make progress faster in mobile gaming; and how does Smart TV fit into the gaming platform debate?

For those who missed the webinar, fear not, all recordings and slides can be accessed free of charge at: http://tinyurl.com/bw3afyt

The webinar is part of a series of expert talks conducted by Video Games Intelligence in preparation for the Mobile Gaming Summit (London, Dec 6-7). Get the Summit brochure here: http://www.videogamesintelligence.com/mobile

Or contact George Kiley, Video Games Intelligence, on: gkiley(at)fcbusinessintelligence(dot)com for more info on the Summit.


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