Boston, MA (PRWEB) September 27, 2012
Fanatic zombies (aka fans) are invading cities nationwide in anticipation of catching the Johnny Cupcakes’ fall 2012 “Cupcakes from the Crypt” Coffin Tour – just the latest adventure from the t-shirt brand with a recipe for success. The Halloween-themed tour will kick-off in New York City on Sept. 28. The spooktacular-filled tour will hit 21 major US cities through the end of October with fun and spirited events, featuring a limited-edition Johnny Cupcakes Halloween collection, including t-shirts, hats and accessories, which will all be sold out of coffins.
Fans can expect each tour stop to provide a taste of the brand’s wacky, unexpected nature with pop-up “fright fests,” highlighting the limited-edition Halloween designs printed and sold exclusively during the tour. In the typical Johnny Cupcakes spirit, fans are encouraged to create and wear Halloween costumes or their favorite Johnny Cupcakes apparel to the events. They will have a chance to meet other brand fanatics – with hundreds expected to start lining up hours before – and the brand’s founder and CEO, Johnny (Cupcakes) Earle himself. Fans can also view the tour teaser video in anticipation of the tour coming to their city.
Each tour stop will be hosted in partnership with a local, independent business from art galleries and boutiques—to bakeries and schools—promising a memorable evening. The tour will conclude on All Hallows Eve at the Johnny Cupcakes Boston retail shop on Newbury Street, where fans will have the opportunity to purchase exclusive designs and be a part of a ghoulish celebration that aims top past Halloween events, where many camped out for days to secure the coveted gear.
The Johnny Cupcakes Coffin Tour 2012 will make stops in the following cities:
For more details on the tour schedule and exclusive events, please visit http://www.johnnycupcakes.com/coffintour.
About Johnny Cupcakes
Johnny Cupcakes, Inc. is an independent clothing and accessories brand founded by CEO John Earle, who began selling his quirky cupcake-themed t-shirts and pins to friends and family out of the trunk of his beat up ‘89 Camry in 2001. Creating a cult following, Earle continued to develop the brand through selling t-shirts out of his suitcase while touring with his hardcore music band. Noted as one of Inc. Magazine’s 2012 Fastest Growing Companies, Johnny Cupcakes has moved far beyond suitcase-based sales and expanded its reach to include a robust retail site and eye-catching and engaging storefronts in Boston, Los Angeles and London, UK. Each retail space is designed as a vintage bakery and displays signature products inside refrigerators and glass bakery displays. Johnny Cupcakes creates a unique experience for each customer through special events, packaging, retail environments and endless surprises. All Johnny Cupcakes designs are exclusive and most are printed just once, making the products not just stylish, but collectible. Voted best young entrepreneur in 2008 by BusinessWeek, Earle remains dedicated to bringing the Johnny Cupcakes experience to customers and fans across the country in fun, unexpected ways. For more information about Johnny Cupcakes, visit johnnycupcakes.com.