Apptegic Releases OnMessage, a New Solution that Enables Online Businesses to Advertise to Their Own Visitors and Customers

Apptegic's new OnMessage solution helps online businesses increase revenue by displaying behaviorally-targeted messages to their own customers on their own website or in their web applications.

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Behaviorally-target your visitors, users, and customers by displaying messages on your site and in your application.

Apptegic OnMessage

(PRWEB) September 27, 2012

The best time to communicate with a customer is while they are onsite and in-app. In-context communication can be maximally relevant and effective.

Until now, in-context on-site messaging has not been easy to do:

  • Web analytics provides aggregate data to improve customer experience but it is hard to get real-time actionable per-user or per-account insight.
  • Marketing automation and email solutions are focused on email, which is inherently out of context.
  • Chat is real-time but is costly to scale and limited in its application because it is 1 to 1.
  • Development teams are focused on core site and application experience not on marketing's needs.

Apptegic's new OnMessage solution provides a cloud-based service that collects and analyzes business and usage data from all visitor, user, and account interactions online. The only developer involvement required is the insertion of a Javascript beacon into the site or webapp. Marketing can decide what behaviors to collect, set up real-time behavioral and attribute-based segmentations, and display contextual messages onsite or in-application.

A simple example of Apptegic OnMessage in action can be found here.

Online businesses already use Apptegic to increase revenue in the following ways:

  • Convert interested customers to paying
  • Convert freemium or free trial users to paying customers
  • Upsell or cross-sell their own customers
  • Make customers more successful
  • Retain customers and reduce churn

Apptegic release of OnMessage provides online businesses with a new means to increase customer engagement, customers success, and revenues through in-context behaviorally targeted messages.

A demo of the Apptegic OnMessage can be set up by request.


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