Scottsdale, AZ (PRWEB) September 28, 2012
Most major movements honor their founders. It’s true in religion, in philosophy – and in business. Yet, one founder has been largely neglected for eight decades – William Moulton Marston. Now, William Moulton Marston’s 1928 book, which created the über-popular and influential DISC (Dominance, Influence, Steadiness, Compliance) theory, used in nearly all areas of business and life and behavioral research, is finally getting its moment in the sun.
Nearly 85 years after the publication The Emotions of Normal People, it is being re-issued. Target Training International (TTI, http://www.ttiresearch.com), the company who has done more for the development, application and promotion of DISC and DISC assessments and workplace performance than any other, will re-release Marston’s seminal text next month.
“It is an honor to re-release this book and offer the public another chance to uncover the immense possibilities a deep understanding of DISC provides,” said Bill J. Bonnstetter, chairman of Target Training International and author of The Universal Language of DISC. “Whether in sales, business management, families, relationships or health, DISC provides a way to delve deeper into the human experience, and become better at it! We want people to get excited about the way DISC can inform every aspect of their lives.”
Infused with new energy by an introduction by Bonnstetter, commonly recognized as DISC’s most well-known advocate, The Emotions of Normal People has another chance at reaching people and offering insight into the “hows” of human behavior. The new release also includes an epilogue by Ron Bonnstetter, PhD. DISC theory has been applied in innumerable ways – from hiring to selling, from job research to family relationships, from education to boardroom maneuvering. It remains one of the most prominent, relevant and reliable methods of self-assessment in the world.
This new edition of The Emotions of Normal People is being offered for $39.95 at Amazon.com. For more information, visit http://www.ttiresearch.com/marston.
Target Training International (TTI) was founded in 1984 by Bill Bonnstetter and his son, Dave Bonnstetter. Putting data-driven research into practice in the realms of hiring and development, TTI has developed thought leadership and created practical business tools for hiring and development for nearly three decades. TTI is also a leader in cutting edge research on human behavior, communication and workplace attitudes and performance, entrepreneurism, and education. Its research is exclusively provided to its family of companies, TTI Performance Systems and TTI Success Insights, which manage and direct a network of 7,000 distributors in 90 countries and 40 languages. For more information, go to http://www.ttiresearch.com or call 800-869-6908.