Comprehensive Book and Study Guide Revolutionize Training for Agents and ISOs Throughout the Credit Card Processing Industry

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C3ET Credit Card Consortia for Education & Training, Inc. is pleased to announce the release of Credit Card Processing for Sales Agents: Study Guide, to complement Credit Card Processing for Sales Agents edited by Bill Pirtle with Foreword by Daniel Neistadt, CEO of Electronic Merchant Services

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New book and study guide for industry training

In his Foreword, Daniel Neistadt says “Credit Card Processing for Sales Agents and the accompanying Study Guide will help sales agents and ISOs to generate more profit while helping them better understand the industry. These are exciting times.

At 202 pages, Credit Card Processing for Sales Agents: Study Guide contains 522 questions and 21 independent activities. For ISOs, the Guide is customizable for training as it is 3-hole punched and within a binder.

“Credit Card Processing for Sales Agents is the first book written in collaboration with credit card processing and business experts from across the country,” says Bill Pirtle, C3ET president and guest “Street Smarts” columnist for the Green Sheet from April of 2011 through March of 2012. “The book is expected to standardize training for sales agents and ISOs (independent sales organizations). It will fill a niche that has been lacking.” In his Foreword, Daniel Neistadt says “Credit Card Processing for Sales Agents and the accompanying Study Guide will help sales agents and ISOs to generate more profit while helping them better understand the industry. These are exciting times.”

Credit Card Processing for Sales Agents has a total of 39 authors and 44 chapters, on which the Study Guide is based. Questions within the Study Guide were written by the book’s editors and its contributors, who represent the entire breadth of the industry, from CEOs (two of whom are founders of what is now known as the Electronic Transactions Association [ETA]), sales trainers, and executives to value-added resellers, attorneys, media experts, and business consultants. Expertise on sales topics is contributed by New York Times best-selling author, Brian Tracy, and on cold calling by international expert, Greg Grimer.

Over 500 questions address the reader’s comprehension of topics such as sales techniques, prospecting, legal issues, Check 21 & ACH processing, gift cards, POS systems, Interchange, terminals, contracts, and more. Essay questions involving ethics and value, suggested class activities, and discussion topics are included to round out the study.

The website for the book and study guide is http://www.creditcardprocessingforsalesagents.com. Credit Card Processing for Sales Agents, ISBN 978-0-9826116-7-8, 648 pages, hardcover, $124.95; Credit Card Processing for Sales Agents: Study Guide, ISBN 978-0-9826116-6-1, 204 pages, 3-ring binder, $29.95. Also available from Amazon.com (book only at this time).

About C3ET Credit Card Consortia for Education, Inc.: C3ET was founded by Bill Pirtle, author of Navigating Through the Risks of Credit Card Processing. Its mission is to create comprehensive, standardized training for sales agents.

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Bill Pirtle
C3ET Credit Card Consortia for Education & Training Inc
(734) 272-6177
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