For our very first line of metal eyeglasses, we've used the best possible materials to create a boutique-quality frame that's also incredibly affordable.
New York, NY (PRWEB) September 28, 2012
Warby Parker, the transformative fashion brand that offers vintage-inspired eyewear with a fashion-forward twist, is launching a new Titanium Collection, which features fourteen frames (includes eyeglasses and sunglasses) in ultra-strong, super-lightweight titanium, each one crafted with both style and substance in mind. The Titanium Collection’s prescription eyeglasses are available for $145 and prescription sunglasses are available for $195 on warbyparker.com, with free shipping. The collection is Warby Parker’s debut line of metal frames, and features a frame for every aesthetic – whether it is architectural, vintage-inspired, classic, retro, graphic or glamorous.
The Titanium Collection combines titanium sourced from Japan with temples made from signature Warby Parker custom acetate, as well as non-rocking spring hinges sourced from France. A custom nose pad offers a soft, anti-slip fit that is virtually pressure-free (no rubbing), while an innovative Ion Plating technique finishes the frames with unparalleled durability, strength, and color richness.
“Titanium is used for everything from spacecraft to deep-sea submersibles to helicopter rotors,” said Warby Parker co-founder and co-CEO Neil Blumenthal. “For our very first line of metal eyeglasses, we’ve used the best possible materials to create a boutique-quality frame that’s also incredibly affordable.”
With Warby Parker’s innovative Home Try-On Program, customers can select any five frames (including the Titanium Collection) – completely free of charge – and Warby Parker will ship them so they can try them on in the comfort of their own home. With no cost and no obligation to purchase, customers can take five full days to test out the glasses before shipping them back, for free, to Warby Parker.
And, through Warby Parker’s “Buy a Pair, Give a Pair” social mission, for every pair of Warby Parker glasses that is sold, another pair is donated to someone in need through their non-profit partners like VisionSpring.org.
For more information on Warby Parker, please visit http://www.warbyparker.com.
About Warby Parker
Founded in 2010 by four students at the Wharton School at the University of Pennsylvania, Warby Parker has become the fastest-growing eyewear brand in the world. Conceived as an alternative to the overpriced and bland eyewear available today, Warby Parker designs vintage-inspired glasses with a fashion-forward twist for only $95, complete with prescription lenses and frames. Warby Parker exists at the intersection of fashion, entrepreneurship, technology, and doing good, and for every pair of glasses sold, a pair is distributed to someone in need. Since inception, the company has distributed over 250,000 frames to people in 36 countries. For more information, please visit http://www.warbyparker.com.